Hero Digital

OCTOBER 16, 2018

As marketing leaders plan their 2019 budgets and strategies for new ways to reach customers and instill loyalty, it’s time to consider the future of customer experience for your brand. Data must be manually gathered across decentralized tech tools and only reflect channel-level or campaign-level analytics reporting based on traffic.

Omni-Channel 41

Omni-Channel Customer Experience Multi-Channel Roadmap 41

Pointillist

FEBRUARY 19, 2019

Canadian Red Cross’ Andrew George sat down with Pointillist’s Steve Offsey to talk about their recent success at the Loyalty360 Customer Awards, their adoption of customer journey analytics and the road ahead. Steve : You’ve been a strong advocate of customer journey analytics. We had no way of measuring these multi-channel journeys.

Customer Experience 40

Customer Experience Multi-Channel Analytics Customer Journeys 40

Optimove

JULY 18, 2019

Smartly orchestrating, measuring and optimizing personalized multi-channel campaigns. Sending our offers and promotions to the right target groups for the maximum ROI.“. The analytics that Optimove provides and the weekly calls ensures that I am allways at the top of the game.“. Copyright © 2019, Mobius Solutions.

Brands 40

Brands Multi-Channel Advertising CRM 40

West Monroe

JUNE 20, 2022

Instead of looking down industry towers (providers, payers, and life sciences) at key trends and drivers of M&A and investment activity, we’re looking across them at digitally enabled platforms, products, data sets, and high value analytics through the lens of asset differentiation and the trends shaping portfolio value.

Healthcare 52

Healthcare Trends Analytics Multi-Channel 52

Oracle

NOVEMBER 2, 2020

Aon’s addition of Oracle Analytics Cloud will help it expand beyond baseline KPIs and measure response data across the entire customer journey, further improving lead management. Now all scoring and “straight-to-go” urgent leads automatically flow directly into Oracle CX Sales , eliminating the need to manually create leads.

Management 80

Management Sales Multi-Channel B2B 80

Currency Alliance

JUNE 21, 2018

In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Diversification Across Channels. Instant rewards.

Loyalty 45

Loyalty Multi-Channel Gamification Loyalty Programs 45

West Monroe

JUNE 20, 2022

Instead of looking down industry towers (providers, payers, and life sciences) at key trends and drivers of M&A and investment activity, we’re looking across them at digitally enabled platforms, products, data sets, and high value analytics through the lens of asset differentiation and the trends shaping portfolio value.

Healthcare 40

Healthcare Trends Analytics Multi-Channel 40

West Monroe

JUNE 20, 2022

Instead of looking down industry towers (providers, payers, and life sciences) at key trends and drivers of M&A and investment activity, we’re looking across them at digitally enabled platforms, products, data sets, and high value analytics through the lens of asset differentiation and the trends shaping portfolio value.

Healthcare 40

Healthcare Trends Analytics Multi-Channel 40

SurveySparrow

NOVEMBER 9, 2020

Gartner Research stated that 51% of the HR executives mentioned employee experience is a crucial initiative for 2019. Share Across Various Channels: This HR management software allows you to share surveys across multiple channels. HR analytics. Multi-Channel Access. Well, the answer is through surveys.

Software 59

Software Tools Management Employee Engagement 59

Currency Alliance

FEBRUARY 10, 2021

I’m not going to quote a bunch of statistics, but if loyalty programs did not generate positive ROI, thousands of top brands would have given up on them decades ago. And you also know that if a small investment of your time can produce greater ROI from any department, and raise your NPS score significantly, then that’s time well spent.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. While multi-brand collaboration is starting to increase rapidly, the greatest constraint in giving customers more freedom and choice with loyalty currencies is often your brand’s ego. Guess what?

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

JUNE 16, 2020

As more holistic marketing initiatives, loyalty mechanics were harnessed to drive and measure engagement across channels, and across many more customer touchpoints. A flag-bearer, for what can be achieved quickly by a travel brand, comes from a travel program whose parent company went bust in February 2019. Fighting on multiple fronts.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Grade.us

SEPTEMBER 14, 2021

As of 2019, TripAdvisor has 795 million reviews ; they receive 490 million unique visitors per month, and they have more than 8.4 Once your rankings begin to grow, your ROI and aggregate reviews will continue to improve, creating a virtuous cycle Here’s the issue. Sounds like a good plan, right? .

Travel 26

Travel Self Service Social Media Multi-Channel 26

Currency Alliance

FEBRUARY 10, 2020

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Its 2019 annual report attributes this to ‘…a refresh of the Clubcard app with Faster Vouchers functionality, with users up 34% year-on-year’.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

SurveySensum

JULY 14, 2020

Multi-Award Winner, Nandkishor Tripathi is a Market Research Operations and CX Methodology Specialist with over 16 years of proven track record in delivering customer experience at the highest levels. He also has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Optimove

MAY 23, 2019

Today, marketers must support their ideas and innovative approaches through data and analysis and develop new skills – embracing analytics. Moreover, the agency will offer multi-level warm-up packages to customers migrating to Optimail, to manage an often-overwhelming plan and help provide a successful outcome. Guiding strategic moves.

Multi-Channel 14

Multi-Channel Tips Analytics Trends 14