Eptica

NOVEMBER 23, 2016

Date: Wednesday, November 23, 2016 Why you need to take a customer-centric view of digital transformation. Published on: November 23, 2016. The key is putting the customer first, and taking a comprehensive view of the entire journey and all of its touchpoints.

Customer Centricity 48

Customer Centricity Touchpoint Customer Experience Management Innovation 48

ClearAction

DECEMBER 31, 2015

Business-to-Business Customer Experience Advice Highlights. Business-to-business customer experience management has certain complexities and advantages that need to be well understood by practitioners and vendors alike. Business-to-Business Customer Experience. Advice This Past Year. Highlights.

Customer Experience 48

Customer Experience Case Study Customer Journeys Net Promoter Score 48

ClearAction

NOVEMBER 26, 2017

Take note from other B2B companies that are thinking bigger, pursuing customer-centered thinking as a way of life, transforming to be in-sync with customers in every way, and finding better resource utilization and growth. Here are some inspiring case studies: VMware: Solving Complex Challenges Through B2B Customer Experience.

Strategy 54

Strategy Customer Experience B2B Customer Journeys 54

Hero Digital

JANUARY 16, 2019

Many healthcare companies are lagging behind on the urgent need for customer experience management in their organizations. A study from PwC shows that just 49% of consumers say that the healthcare customer experience is satisfactory. Mine Data and Conduct Voice of the Customer (VoC) Research.

Healthcare 49

Healthcare Hospitality Customer Journeys Airlines 49

ClearAction

DECEMBER 27, 2017

The job of the customer experience management group is to facilitate, to advocate for the clients, to inform. Then you have cultural movement, you have things that can be done, as opposed to viewing customer experience management as just part of marketing research. B2B Customer Experience: Do This, Not That.

Customer Experience 54

Customer Experience B2B Banking Customer Journeys 54

Ian Williams

NOVEMBER 15, 2015

In this two part blog, we take a look at Customer Journey Mapping. In this first blog, we examine the origins and principles of journey mapping, with the follow on blog looking at different elements, approaches and methodologies. CX (Customer experience) is the real deal. Breaking it down.

Customer Journeys 56

Customer Journeys CEM Exercises Brands 56

Qualtrics

MAY 1, 2019

Since founding Holly Palmer Consulting in 2016, she has presented at industry conferences on topics including creating a relationship fundraising culture, how to improve donor retention and how to design a meaningful alumni research study. Think of an alumnus’ journey after they leave your school .

Engagement 39

Engagement Survey Social Media Feedback 39

Storyminers

MAY 4, 2016

[originally posted on the User Testing Blog 3/06/2016 by Spencer Lanoue ]. Investing in customer experience drives revenue growth and increases customer loyalty. According to Gartner , customer experience will be the main battleground for competing companies over the next two years.

Industry 140

Industry Customer Experience Interaction Customers 140

ClearAction

DECEMBER 16, 2017

B2B Customer Experience: Do This, Not That Lynn Hunsaker. Is business-to-business customer experience management (B2B CXM) a watered-down or a souped-up version of consumer experience management? From the ClearAction Business-to-Business Customer Experience Management Benchmarking Study.

B2B 86

B2B Customer Experience Customer Journeys Customer Experience Management 86

ClearAction

OCTOBER 25, 2018

Thankfully, many companies have been migrating away from product-centric, month/quarter-end-centric and competitor-centric marketing, toward putting the individual or most profitable customer at the center of marketing design and delivery. Assigning ownership of the company’s customer experience excellence to Marketing can be problematic.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

Experience Matters

APRIL 7, 2015

Watch this blog and my Twitter feed for an announcement about the 2016 CX Vendor Excellence Awards in January 2016. 1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey. Clarabridge.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Chattermill

AUGUST 8, 2017

Organisations are transforming their customer experience by making use of new technology to gain deeper insights from their data and better engage with customers. As a CX Analyst, I work with companies designing their customer journeys to ensure they are both comprehensive and accurate. Jack Miller.

Technology 40

Technology Customer Experience Net Promoter Score Chatbots 40

ClearAction

AUGUST 16, 2019

As discovered in the first article of this 6-part series, Customer-Centric Marketing: Step-Up Performance , less mature marketing and customer experience management “aims at the customer” to sell to them better, whereas more mature customer engagement “elevates the customer” by using their goals to serve them better.

Customer Centricity 48

Customer Centricity Customer Engagement Engagement Customers 48

Lumoa

APRIL 3, 2018

That time, customer experience management was still unknown to the most of the business doers. Soon after, NPS gained popularity and used to be implemented everywhere: from customer service interaction to every individual customer touchpoint. Do not ask feedback after each touchpoint either.

Net Promoter Score 337

Net Promoter Score NPS Touchpoint Feedback 337

Storyminers

APRIL 11, 2016

This Interview was conducted by ReachForce and first appeared March 9, 2016 . Mike Wittenstein leads Storyminers, a pioneering customer experience design firm based in Atlanta. We recently checked in with them to discuss some of the challenges enterprises face in managing customer experience today.

Customer Experience Management 140

Customer Experience Management Customer Experience Management B2B 140