Alida
NOVEMBER 25, 2016
In our e-book The 10 Smartest Brands: How They Use the Competitive Advantage of Customer Intelligence , we reveal how companies like D E WALT, LinkedIn and Salomon engage with customers to make better marketing, customer experience and product innovation decisions. The result: 85 percent reduction in research costs in 2015 alone.
Beyond Philosophy
JANUARY 12, 2015
When an organization focuses on improving the Customer Experience, it drives the value for the organization, reduces the costs associated with customer service, and builds a competitive advantage in today’s global and commoditized marketplace. All attendees will receive a discount code for 50% off the eBook. You Will Now.
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Michel Falcon Experience
OCTOBER 23, 2014
Professionals that want a competitive advantage against their peers to earn that next promotion and raise. What’s the ROI? January 2015. The product is launching in January 2015. Any entrepreneur who wants to “hack” (find a more efficient means) their way to greater business success.
Natalie Petouhof
MARCH 6, 2017
Tweet Human Capital As a Key Competitive Advantage. Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. In 2015, Susan was named to TIME’s list of the 100 most influential people in the world. Santa Cruz and an M.B.A. from U.C.L.A.
Natalie Petouhof
FEBRUARY 11, 2016
Time says the acquisition of Viant will help the company by being able to target ad delivery to the optimal audiences as well as to link devices back to real people and then converting ad spending to actual sales and closing the ROI loop. Vanderhook said, “We’ve seen return on investment improve by a factor of 10 or 20.”
ClearAction
NOVEMBER 27, 2018
This mature approach aims to grow customer lifetime value and long-term sustainable competitive advantage 1 , as pointed out in the first article of this six-part series: Customer-Centric Marketing: Step Up Performance. 2 Going Beyond Customer-Centric Marketing , Forbes, Christine Crandell, 2015.
Feedbackly
SEPTEMBER 26, 2018
Customer experience is a term that has been added to the public lexicon steadily over the past 15 years, and is more quickly becoming a staple for new and established companies looking for ways to gain a competitive advantage in their respective markets. The ROI of Good Customer Experience. For good reason too. Revenue Growth.
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