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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Research experience is customer experience. Relationships bring better customer experiences.

ROI 252
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CX University’s (CXU) Program is Congruent with CXPA’s new Definition of Domains of Knowledge, Skills, Abilities

CX University

CXU originally developed its CX programs following the rubric issued by CXPA in 2014. New questions were written to assure current job tasks, skills, and abilities were represented based on contemporary CX practice.”. CXPA revised its rubric after commissioning a detailed 2020 job analysis study.

ROI 98
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Business to Business Customer Experience Leadership, With Tabitha Dunn – CB49

Customer Bliss

In this role, she leads the efforts on building out the customer experience (CX) strategy, the roadmap for driving CX improvements in all six CX disciplines and she is responsible for the centralized CX programs such as the Net Promoter Score customer listening program and the journey mapping center of excellence.

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Beyond Facebook: 4 types of online communities and best practices on how to use them

Alida

A 2014 report from the analyst firm Demand Metric shows that two-thirds of companies employ different types of online communities. But support communities aren’t optimized for two-way conversations between the company and its customers. “The opt-in nature of insight communities means members are more likely to participate often.”

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Customer Experience – Fact or Fiction?

ijgolding

In 2014, the CXPA launched the first ever Professional Qualification in CX – yes….that For the very first time, people who possess internationally recognised skills and competencies to tangibly and demonstrably improve customer experience were able to get accreditation to show their authority to the world. Customer Experience Strategy.

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3 Ultimate Factors of Business Performance

ClearAction

Research of 10,000 companies across 25 years proved that a strong customer culture drives over 35 business performance measures , including ROI, growth, customer retention, market share and sales. When you think about it, that makes a lot of sense: 40-70% of customers switch loyalty due to a perceived attitude of indifference.

Culture 88
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3 Ultimate Factors of Business Performance

ClearAction

Research of 10,000 companies across 25 years proved that a strong customer culture drives over 35 business performance measures , including ROI, growth, customer retention, market share and sales. When you think about it, that makes a lot of sense: 40-70% of customers switch loyalty due to a perceived attitude of indifference.

Culture 69