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ROI of Social Customer Service: How to Calculate It and Create a Strong Business Case

Natalie Petouhof

If a consumer’s flight gets delayed or she receives terrible food brought to the table, she might post on Twitter, Facebook, Instagram, Snapchat, and Yelp within minutes of the incident. The business results (cost savings or revenue generation) or the return on investment (ROI) for the social customer care initiative.

ROI 45
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Guest Blog: Why Convenience is a Key Differentiator in CX

ShepHyken

Similarly, as far back as 2011, RightNow’s 2011 Customer Experience Impact Report found that 55 percent of consumers said that easy access to support and information can make them fall in love with a brand. Read Shep’s latest Forbes article: How To Earn A Perfect Customer Satisfaction Score.

Loyalty 115
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Intercom Transforms Customer Support With the Introduction of the Conversational Support Funnel

CSM Magazine

The first-of-its-kind, proven framework shows businesses how to deliver modern, next-generation customer service with conversational support. The company was founded in 2011 in San Francisco by Eoghan McCabe, Des Traynor, Ciaran Lee and David Barrett, with the mission to make internet business personal.

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How to Improve Customer Service – A Complete Guide of Tools, Tech & Tips

Comm100

How to Improve Customer Service. We all know that customer service is important, but just how instrumental it is to success of a company might surprise you. Knowing how to improve customer service starts by understanding what customers want. How to improve customer service. How to improve customer service skills.

Tools 189
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The Return on Influence of Customer Service

Pretium Solutions

In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. After the product’s purchase is when the true quality of the product and customer service matters for both the consumer and the company. Original HBR Blog Post Below: Return on Influence, the New ROI By: Amy Jo Martin.

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The Return on Influence of Customer Service

Pretium Solutions

In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. After the product’s purchase is when the true quality of the product and customer service matters for both the consumer and the company. Original HBR Blog Post Below: Return on Influence, the New ROI By: Amy Jo Martin.

article thumbnail

The Return on Influence of Customer Service

Pretium Solutions

In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. After the product’s purchase is when the true quality of the product and customer service matters for both the consumer and the company. Original HBR Blog Post Below: Return on Influence, the New ROI By: Amy Jo Martin.