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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

He examines the evolution of how organizations connect with their customers and how smaller and midsized businesses are finding ways to compete for customers with larger players in their space through the 4 C’s of customer information. Filed under: Customer Experience , Customer Service.

CRM 98
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A utility’s journey to a more digital customer experience

West Monroe

Using this same example, a utility can pull hourly data from AMI, couple it with power quality or pressure monitoring, and use predictive analytics tools to aptly identify where and when its assets will fail. It’s clear that utilities need to be able work with their customers in a mobile friendly way. should be reflected in it.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Outside-in context should be natural for marketers, with access to market research, customer intelligence and predictive analytics. Outside-in refers to the importance of customers’ inputs as a guiding light for an organization’s inner workings. 4 The Importance of Creating & Keeping Customers , Financial Times, 2011.

ROI 59
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List of Companies That Outsource Call Centers

Magellan Solutions

Companies that outsource call centers have one thing in common: they know the significance of building and maintaining good customer relationships. Being in the front-end, call centers create a direct connection between customers (even prospects) and businesses. It also outsourced its debt collections to a service provider.

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Partners

Optimove

Casino Science is an analytics and data science solutions provider for casino operators. As the B2B division of 888, Dragonfish helps gaming companies optimize the player experience and maximize lifetime customer value. Facebook Custom Audiences + Optimove = A killer retention marketing channel.

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The Implications of Big-data Marketing: Bigger Than You Think

West Monroe

Sources: Kosinski et al 2013, Chittaranjan et al 2011, Epp at al 2011. Consumer segmentation was largely limited to characteristics such as age group, relationship category, and gender – categories so broad and vague as to be relatively meaningless. Today’s companies seek to collect as much customer data as possible.

Data 51
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Companies That Outsource Call Center Operations

Magellan Solutions

Companies that outsource call center ops have one thing in common: they know the significance of building and maintaining good customer relationships. Being in the front-end, call centers create a direct connection between customers (even prospects) and businesses. It also outsourced its debt collections to a service provider.