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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.

ShepHyken

New Direct-to-Consumer companies are flourishing by focusing on building strong relationships with their customers that they own directly, bolstered by better experiences. Rent the Runway has built their company culture into their customer experience, which helps them build strong relationships with millennial shoppers.

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Authenticity – the key to unlocking the greatest Customer Experiences? Featuring case studies from Weleda and Old Mutual Zimbabwe

ijgolding

Although it comes as a surprise for a company with, up until now, a very good global reputation, their actions have only added to the consumer’s growing mistrust of ‘big business’ Tesco, one of the world’s largest retailers, lurch from one crisis to another – again driven by an extreme lack of authenticity.

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How Covid has Exacerbated the Customer Service Issue

Interactions

On top of all of this, it has created countless customer experience challenges which many organizations have been unable to meet. A recent study by the UK Institute of Customer Service found that complaints about poor customer service are at their highest levels since 2009. Covid customer experience challenges.

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Top 5 ways to influence consumer behavior and boost sales

SurveySparrow

Smart organizations realize that there are many ways in which they can influence consumer behavior. Why would your customers choose your company over a competitor’s? A better question would be what can you do to make your customers choose you over your competitors. Guess who bought Zappos in 2009 for $900 odd million?

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What Do Companies With Low Net Promoter Score Have in Common?

Retently

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

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Changing habits in a time of crisis

Hero Digital

And while they are certainly having profound effects on how we are all doing business in the short term, they are also likely to change the way we interact with our employees and customers forever, moving forward. In 2009, researchers from University College London discovered a peculiar thing about habits. CASE STUDY.

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