Remove 2008 Remove Consumers Remove Customer Centricity Remove Sales
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How a Better Brand Tracking Program Can Forge Deeper Connections with Customers

Strativity

On the TV closest to our table, the news anchor announced that it felt like 2008 all over again and that corporations didn’t know how to react. Looking around at the table at my four kids and husband, I realized how much has changed since 2008. Consumers had a different relationship with, and metabolism for, content consumption.

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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? Do you simply rely on the generic “the customer is always right” speech, or do you have a customer-centric culture in place that’s overseen by a professional who understands how customers think and feel, and who knows how to get that point of view across to other employees too?

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The Role of Online Reviews in Shaping the E-commerce Experience

SurveySensum

It is affecting how consumers find, evaluate, and purchase products. They may seem like mere comments and ratings, but they are a critical factor influencing consumer behavior, brand image, and market trends. They’re necessary guideposts for informing consumer choices and showing businesses what their target consumers want.

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How to Turn NPS Detractors Into Promoters

Lumoa

According to a survey by Lee Resources, for every 26 customers who leave your brand due to an unsatisfactory experience, one customer files a complaint. Detractors Bring Your Sales & Profits Down PwC research shows that 1 in 3 customers leave a brand due to a bad experience. The problem was, the PS didn’t come.

NPS 208
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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

Zendesk’s research found that an overwhelming majority of consumers (nearly three out of five ) stated that quality customer service is paramount in cultivating brand loyalty. Meanwhile, 50% of consumers will likely switch to a rival after just one bad support experience. Sales surged , and their stock prices skyrocketed.

NPS 208
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Is the Chief Customer Officer a Worthwhile Addition to the C-Suite?

Retently

How do you approach customer happiness in your company? However, making sure customer experience is handled the right way throughout your entire organization can be pretty difficult – especially if you have a large business with multiple departments and branches. How Did the CCO Position Come to Be?

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This is Digital, Episode 6: What does it mean to put the customer first?

West Monroe

And we made that prediction in 2008 or 2009. We knew that CMOs were going to start to take more and more ownership and control over the experience that customers had with brands. And without truly understanding what the customer's going through, it's very hard for us to really create anything of meaning. We're not programmable.