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Interaction Metrics Launches a Brand Overhaul

InteractionMetrics

Fed up with disappointing customer service and inane customer feedback surveys, Martha Brooke founded Interaction Metrics in 2004. Methods include customer feedback surveys , service evaluations , and more. Interaction Metrics is based in Portland, Oregon and works with companies across the United States.

Metrics 52
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Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

If we are to look at the available research, we’d see that – back in 2004 – Forrester Research did a report that showcased how important a more centralized approach to the customer experience is. According to it, only 24% of the surveyed companies had a person in charge of the customer experience within their organization.

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Amazing Business Radio: Martha Brooke

ShepHyken

Shep Hyken interviews Martha Brooke , founder of Interaction Metrics. Beware of survey fatigue! This happens when customers receive too many surveys, become frustrated and start ignoring them. Surveys after tech support or other customer service interactions are important so companies can learn how to improve.

Survey 73
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6 Ways a Survey Maker Can Help You

ProProfs Chat

Like the rest of the market, surveys too have come a long way from paper surveys handed out to each customer exiting a shop. Online survey makers have made sharing surveys and getting responses much easier than before. Create a Net Promoter Survey. It is the industry-wide metric used to measure customer loyalty.

Survey 56
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Why You Need a Closed-Loop Survey—and How to Do It!

InteractionMetrics

I founded Interaction Metrics in 2004 because I felt like companies weren’t listening. Two things are for sure: 1) companies care endlessly about their NPS survey scores and 2) many tout customer experience as a differentiator. ” Closed-Loop Surveys are for ALL Companies.

Survey 52
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Amazing Business Radio: Martha Brooke

ShepHyken

About : Martha Brooke founded Interaction Metrics in 2004 with the mission of dramatically improving the customer experience. How can I get a higher response rate from my customer surveys? “Want great customer feedback? It starts with having really authentic conversations. Are rating systems skewed?

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ROI and the Secure Customer Index (SCI)

Horizon CX

In 2004, D. Our stated business case that quarterly objectives were less likely to be achieved without taking care of customers drew nods but little change in perspective. The analogy of pushing wet spaghetti up a hill was often raised. Randall Brandt at Burke, Inc.

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