Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Beyond Philosophy

FEBRUARY 3, 2022

On a recent podcast, Anna called into the I’m In a Pickle feature to use their journey mapping exercise findings effectively. We discussed these on the podcast in a series, and they include: You can use each area to determine how Customer-Centric your organization is on a model we call Naïve to Natural. Sustain acceleration.

Customer Journeys 78

Customer Journeys Exercises Contact Center Customer Centricity 78

Currency Alliance

MARCH 30, 2022

As I reflected on the presentation footage, I decided I wanted to share these principles with the many loyalty professionals I’ve met building Currency Alliance over the last seven years. In recent years, brands have invested more in loyalty. but within a few years it had become South Africa’s leading loyalty program.

Loyalty 52

Loyalty Loyalty Programs Resources Airlines 52

Currency Alliance

MARCH 20, 2017

This might represent less than 1% (or in the case of a favorite supermarket, perhaps 10%) of what each consumer spends per year. They could also see who else in a broad coalition data network matches the profile of the merchant´s best existing customers. About the only option they have is to fight back with data !!

Brands 40

Brands Loyalty Programs Loyalty Retail 40

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. Core functionality of the loyalty points bank.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

SEPTEMBER 17, 2019

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently showing the potential to build that ‘world-beating’ program. are now ripe for inclusion in loyalty coalitions. are now ripe for inclusion in loyalty coalitions.

Loyalty Programs 40

Loyalty Programs Travel Loyalty Airlines 40

Currency Alliance

FEBRUARY 26, 2021

Most people understand what incentives are and how best to use them, but they don’t understand why the entire industry came about. So, with competition across nearly every category, all companies now need a loyalty strategy. Incentives are used to influence customer behavior. Customers have a single view of a brand.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The loyalty industry still operates mostly on tightly-integrated legacy technology platforms, in which changes are slow and expensive.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. Today, practically all these higher-spending customers are already enrolled in ‘no-brainer’ loyalty coalitions. delivering more loyalty value so customers accelerate their path to rewards – keeping them engaged with your brand.

Loyalty 40

Loyalty Brands Loyalty Programs Airlines 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Points are perceived by customers as a kind of currency; underperforming loyalty brands, equally, prioritize this purely transactional insight.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Kustomer

SEPTEMBER 3, 2020

The Need for a CX Change Coalition. To go about doing this, one thing Nate suggests is a CX Change Coalition. In short, a CX Change Coalition is the process of getting the CEO and the rest of the company engaged in, and conscious of, the customer’s experience. That’s your best case scenario. Both are really hard.

Marketing 52

Marketing Customer Journeys Effort Score Metrics 52

Currency Alliance

JUNE 11, 2019

People are more likely to leave their spouse than their bank[ii], so it might seem that banks have no case to answer. Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Actually, they do.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

West Monroe

OCTOBER 11, 2022

Now, we're doing the flip side of that–we're going to bring back some iconic products that used to be around. The loyalty app was launched in the fall of 2020. I don't know that we have any specific cool technologies that we've used, because for us it was being more basic to get started. Like Taco Bell.

Case Study 52

Case Study Data Social Media Brands 52

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating? The answer is simple.

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

NOVEMBER 22, 2017

Sometimes friends ask me if I remember how we used to shop several years ago, as things seem to be changing so quickly at the moment. Things are so much easier now than they used to be , that I wonder what took brands so long to actually start caring about their customers. Take loyalty programs for example.

Case Study 45

Case Study Study Airlines Hotels 45

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Now, these legacy systems are showing the strain.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Waypoint Group

AUGUST 1, 2018

Customer Success is typically defined as, “ensuring customers achieve their desired outcomes while using your product or service.” And the shortest path to true loyalty is by demonstrating that the people within your company are listening. Attitudinal Loyalty Accelerates Profitable Growth. In all cases the answer is CUSTOMER.

Loyalty 56

Loyalty Net Promoter Score Connections e-support 56

Currency Alliance

JUNE 22, 2017

A year that could see a tipping point for customer loyalty programs. We’ve seen plenty of articles over the last couple of years about how the traditional loyalty program is falling short. Effectively, these are articles telling us that less people are signing up, or bothering to take their loyalty cards out of their drawer.

Loyalty 40

Loyalty Loyalty Programs Social Media Brands 40

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center. Nobody granted those loans on a whim.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

SmartKarrot

FEBRUARY 1, 2022

The KPIs (Key Performance Indicators) can generate more opportunities, drive loyalty, increase productivity, increase brand equity, drive advocacy, increase market share, and decrease operations costs. In some cases, it may be something that does not work for the time. Most organizational leaders use specific data to make decisions.

Leadership 21

Leadership Customer Experience Customer Success Meeting 21