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The Effect of NFTs on Customer Experiences

CSM Magazine

Businesses adopt NFTs—Non-Fungible Tokens—by specifying the NFTs’ use cases, selecting fitting blockchains, minting, and storing them in NFT wallets. Through this, businesses have added transparency and efficiency into their customers’ buying experience, ultimately transforming the business world.

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International Trademark Association (INTA) Annual Meeting [2022 Highlights]

Clarivate

Ronda Majure participated in The Women’s LeadershIP Initiative Workshop , lending her expertise on a panel titled Charting Your Own Course: Developing an Effective Leadership Style. Last week was a great cause for celebration for many in the trademark and IP industry. INTA workshops and panels.

Meeting 52
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Top 3 Loyalty Programme Trends for 2022

LoyaltyPlus

And with the same research highlighting that 65% of a company’s business come from existing customers, the need to embrace loyalty as an enabler for growth cannot be ignored. The pandemic has forced organisations to rethink their relationships with customers with traditional tactics no longer sufficient. Shifting customer expectations.

Loyalty 52
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Navigating an AI-Enabled Marketplace: What Brands Need To Know and Do

Strativity

Accomplishing this requires an understanding of three areas: How AI is positioned to disrupt your brand, category, and customers; What emergent needs are revealing themselves in light of this technological development; and What your organization’s capacity is to respond, now and as the future of ChatGPT continues to evolve.

Brands 98
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What is the metaverse—and is there value for manufacturers in this digital future?

West Monroe

non-fungible tokens (NFTs), or blockchain. non-fungible tokens (NFTs), or blockchain. This article was originally featured in the August 2022 issue of the Manufacturing Leadership Journal. ©2022 Manufacturing Leadership Council, a division of the National Association of Manufacturers. All Rights Reserved.

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What is the metaverse—and is there value for manufacturers in this digital future?

West Monroe

non-fungible tokens (NFTs), or blockchain. non-fungible tokens (NFTs), or blockchain. This article was originally featured in the August 2022 issue of the Manufacturing Leadership Journal. ©2022 Manufacturing Leadership Council, a division of the National Association of Manufacturers. All Rights Reserved.

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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value.

Loyalty 52