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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. My Comment: I’ve been studying how different brands are creating successful loyalty programs. One of the trends, “Micro-Targeting,” is about creating a highly personalized program.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

It also includes a short list of what to consider when protecting customer loyalty. Loyalty Programs Should Encourage Competition. The Reality May Be the Opposite by Alexandru Nichifor and Scott Duke Kominers (SmartCompany) Loyalty programs enable firms to offer significantly lower prices to some of their customers.

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13 Proven auto repair marketing strategies to boost sales

BirdEye

And include information about common car issues, images, and videos showing how your workshop solves these issues. Run a loyalty program to drive repeat business Implement a loyalty program. Benefits of implementing a loyalty program A. A loyalty program will keep your customers coming back.

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Top 5 Customer Service & CX Articles for Week of May 13, 2024

ShepHyken

6 Must-Haves for Your Restaurant’s Loyalty Program by Cherryh Cansler (Fast Casual) Noodles and Co, Mooyah, Clutch Coffee and Hyve execs discuss why successful loyalty platforms feature 1. My Comment: You will want to read this article if you own a restaurant and have a loyalty program. Ease of use.

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Top 5 Customer Service & CX Articles for Week of December 4, 2023

ShepHyken

Loyalty is a Strategy, Not a Program by Kevin Susman (Total Retail) In the commercial innovation workshops I lead around the globe, there are many strategies that clients and customers want to cover. However, without fail, I always get asked what can be done to improve customer loyalty. Connect with Shep on LinkedIn.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

Traditionally retail refers to the sale of goods and services through physical stores. It’s the primary sales channel that will determine how these businesses are categorized. Workshops, product launches, and live demonstrations can draw customers into the store and create buzz around it. The result?

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