ShepHyken

OCTOBER 13, 2017

That’s what your loyalty program should do. – Shep Hyken. Back when E-commerce was really growing, it was little surprise to learn when our favorite retailers opened for business online. Now that Ecomm is well developed, it’s more surprising when brick-and-mortar retailers don’t have an online presence.

Customer Centricity 74

Customer Centricity Loyalty Loyalty Programs Rewards Programs 74

SmartKarrot

APRIL 20, 2022

From apparel brands to food delivery platforms, almost all B2C businesses offer loyalty programs; and a majority of them are a huge hit. But, implementing these programs in Business-to-Business (B2B) environments can be a little different. Let’s start with understanding what the B2B loyalty program is and how it works.

Loyalty Programs 11

Loyalty Programs B2B Loyalty Examples 11

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy.

ROI 100

ROI Measurement Marketing Loyalty Programs 100

CSM Magazine

OCTOBER 4, 2023

BP recently announced a loyalty pricing scheme that gives customers discounts on retail products through partnerships with brands like M&S, while continuing to earn points that can be redeemed on fuel or store purchases. To begin with, when do you offer customers the opportunity to join your rewards program?

Loyalty 59

Loyalty How To Banking Airlines 59

Forrester's Customer Insights

DECEMBER 20, 2019

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

Loyalty 29

Loyalty Rewards Programs Omni-Channel Industry 29

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. A disloyal generation?

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

PK

JULY 15, 2019

Whereas past Wave reports have focused on loyalty platform technology providers, this is the first time a Wave report focused exclusively on leading loyalty firms offering services, from visioning and strategy through design, development, and launch of new member experiences.

Loyalty 45

Loyalty Loyalty Programs Roadmap Rewards Programs 45

Currency Alliance

JUNE 11, 2017

Loyalty program announcements so far this year indicate a major sea change. To get customers re-engaged, brands are making it easier to participate in their loyalty programs and are offering enhanced ways to redeem – so customers can make use of even small amounts of points/miles.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

JUNE 11, 2019

Halifax’s Extra is just one example of a now-tired global trend, not just in banking but across sectors, of a loyalty strategy invested entirely in modest sums of reward value to drive a specific action. This led many banks in Europe to close their rewards program over the past three years.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Qualtrics

APRIL 22, 2020

Across every industry, how you respond to the crisis and these seismic shifts in behavior will have a lasting impact on how your brand comes out the other side. Here’s our guide to how Conjoint/MaxDiff can help in your industry. Retail Banking and Financial Services.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

delighted

JUNE 1, 2022

Regardless of your industry, you should be using at least one of the above to get more from your existing customers. Start a rewards program. Loyalty programs are an excellent way to reward and recognize customers who stick with you. Retail stores regularly do this through store cards.

Net Promoter Score 70

Net Promoter Score Customer Retention Self Service Loyalty 70

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Strativity

APRIL 27, 2023

This thinking assumed post-COVID business conditions would be favorable and also hinged on the notion the industry itself was heading in the right direction before COVID. as we beat our own industry record for unit development, opening an incredible 4,560 gross new units.” Chick-fil-A is perhaps one of the most admired QSR franchises.

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Strativity

APRIL 27, 2023

This thinking assumed post-COVID business conditions would be favorable and also hinged on the notion the industry itself was heading in the right direction before COVID. as we beat our own industry record for unit development, opening an incredible 4,560 gross new units.” Chick-fil-A is perhaps one of the most admired QSR franchises.

Roadmap 52

Roadmap Customer relationships Brands e-support 52

SmartKarrot

NOVEMBER 2, 2020

The company provides high-quality, user-friendly transcription services for legal, medical, and financial industries. She says, “Retaining customers should be a top priority for the company, no matter what the industry.”. The Customer Experience is among the top priorities among retailers for 2020 as Gartner revealed.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21

Currency Alliance

NOVEMBER 14, 2019

Nobody in loyalty could have missed The Times’ headline in October, about the Committee for Climate Change (CCC) proposal to start taxing frequent flyer programs (FFPs), or even to shut them down, under the assumption that they increase flying. Brands reward more touchpoints to grow emotional loyalty.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. S&H’s began selling their Green Stamps to retailers in 1896. In some ways, it’s surprising how little the supermarket industry has moved on. We estimate only about a third of grocery chains worldwide operate a points-based rewards program.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. American Airlines’ AAdvantage program was one such early example.[vi].

Loyalty 36

Loyalty Consumers Brands Airlines 36