Currency Alliance
MARCH 28, 2023
It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels. This is to increase participation among those less frequent customers who are never going to get to a free flight, hotel stay, or iPad. I believe this evolution will continue.
OpinionLab
MARCH 12, 2015
A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. A/B or Multi-Variate testing (MVT) segmentation. As I mentioned earlier, you have a unique opportunity to respond right away to the feedback someone is leaving you on your digital channel. We live in a multi-channel world.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Currency Alliance
DECEMBER 4, 2023
The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. Such coalitions that still exist in Spain, The Netherlands, various countries in Southeast Asia, etc.,
Currency Alliance
FEBRUARY 10, 2021
I’m not going to quote a bunch of statistics, but if loyalty programs did not generate positive ROI, thousands of top brands would have given up on them decades ago. And you also know that if a small investment of your time can produce greater ROI from any department, and raise your NPS score significantly, then that’s time well spent.
Currency Alliance
JUNE 11, 2017
Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first. This means merchants and travel suppliers will be able to capture useful data insights from a much larger set of customers, who again start identifying themselves at the point of sale.
Currency Alliance
APRIL 10, 2021
Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. While multi-brand collaboration is starting to increase rapidly, the greatest constraint in giving customers more freedom and choice with loyalty currencies is often your brand’s ego.
Currency Alliance
FEBRUARY 26, 2021
As digital sales, marketing, and service channels proliferated, companies were often on the bleeding edge of how best to deliver value. Customer journey mapping and various other ‘best practices’ emerged to help companies innovate around their digital channels. For instance, you may be a grocery store or a hotel chain.
Expert insights. Personalized for you.
52 
Let's personalize your content