Creating Comfortable Conversations: 3 Tips for Qualitative Discussion Guides
2020 Research
NOVEMBER 17, 2023
Just like wide-leg jeans making a comeback in style, in-depth interviews (IDIs) are now more popular than ever. At Sago Strategy + Insight , we’ve noticed a growing demand for qualitative research that relies on these individual in-depth interviews. The next generation of insights professionals truly value the authentic connections and deep understanding that comes from engaging in one-on-one conversations with consumers.
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