Currency Alliance

DECEMBER 4, 2023

This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost. That is driving brands and customers alike to be more earnest in the pursuit of value a significant acceleration in the deployment of more cost-effective marketing and loyalty technology.

Loyalty 59

Loyalty Trends Data Marketing 59

SurveySensum

JULY 14, 2020

The Super-Heroes of Customer Experience are here! Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. Here is a list of 150 Global Customer Experience Thought Leaders and Influencers who have taken Customer Experience to the whole new level.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Grade.us

SEPTEMBER 14, 2021

TripAdvisor reaches 60 percent of all worldwide travelers purchasers What about the other 40 percent? Research shows that 74 percent of all travelers use TripAdvisor in some fashion to plan their trip. If you’re running a travel business, focus your attention on TripAdvisor. percent of customers with 3 negative results 69.9

Travel 26

Travel Self Service Social Media Multi-Channel 26

Currency Alliance

FEBRUARY 26, 2021

Therefore, all types of marketing and sales disciplines started to evolve to incentivize and influence customer choice in order to drive more revenue. The question, now, is how we organize and optimize our marketing efforts to deliver consistency in the brand message, build a loyal base of customers, and increase share of wallet.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Kustomer

DECEMBER 21, 2021

It’s becoming clear that customers are more inclined to engage with businesses through multiple touchpoints within a single purchasing journey. Businesses are realizing that customers want an experience across different channels. Tellingly, they want that customer experience to be consistent too.

Customer Experience 98

Customer Experience Multi-Channel Omni-Channel Touchpoint 98

Currency Alliance

DECEMBER 20, 2022

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. More on this below.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Kustomer

FEBRUARY 25, 2022

It’s becoming clear that customers are more inclined to engage with businesses through multiple touchpoints within a single purchasing journey. Businesses are realizing that customers want an experience across different channels. Tellingly, they want that customer experience to be consistent too.

Multi-Channel 105

Multi-Channel Omni-Channel Touchpoint e-support 105

Oracle

SEPTEMBER 7, 2020

Be sure to check back each week to learn how Oracle CX customers are driving success and building customer relationships that last. Companies that can successfully find the relevant signal in a whole cacophony of data noise will be the ones who separate from the competition and better serve customer needs.

Data 54

Data Travel Airlines Multi-Channel 54

Experience Matters

APRIL 7, 2015

In its third year, these awards recognize companies that provide products and services that help companies improve the customer experience they deliver. 1) Company Overview: Clarabridge’s customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey.

Groups 120

Groups Multi-Channel Omni-Channel CEM 120

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Each trend supports aspects of the broader business imperative: to be present when and where customers choose to engage. Accelerating customer-centricity.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

OCTOBER 27, 2017

As technologies mature and customer behavior changes, markets must evolve to remain relevant. Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Circular Edge

MAY 6, 2022

If you’re a business owner or finance leader, you likely already know the “what” of enterprise resource planning (ERP) software: It’s a unified database and set of applications that brings together financials, supply chain, human resources, customer service and other data and business processes. Customer Relationship Management (CRM).

Resources 52

Resources Ecommerce CRM Financial 52

Currency Alliance

NOVEMBER 14, 2019

There is a growing divide in customer experience delivered by brands whose digital transformations are progressing well, and those being left behind. Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Magellan Solutions

FEBRUARY 24, 2022

Monash Business School simply defines Lead Generation as the activity of identifying potential customers. Because of the trust-based relationship that already exists, the chances of the customer responding positively to this offer are much higher. A tried and true way to keep your firm’s cash flow steady is to keep a steady ROI.

Social Media 40

Social Media B2B B2C Sales 40

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. If no one else will rock the boat, then that is the CEO’s job. Let’s first acknowledge that loyalty programs work.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. Uncover the mountains of gold in your mid-long tail customers. Most loyalty teams obsess over your 10-15% most frequent customers, partly because they’re profitable, but partly because they’re easy to market to.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

FEBRUARY 10, 2020

The multi-brand coalition model, in which most of the value can be realized by a grocer, has only partially taken hold in the UK, Canada, Australia and a few other markets. Yet even in those countries, constraints remain that limit a customer’s benefit. Loyalty programs are essentially a value exchange.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

Comm100

FEBRUARY 6, 2018

Out of all the customer engagement software tools that are out there, which one is right for your company? Different companies have different needs, and a very diverse number of customer engagement tools are waiting to fill those needs. Popular Customer Engagement Software Tools and Who They’re Good For?

Software 106

Software Customer Engagement Engagement Omni-Channel 106