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Struggling to Prove the ROI of Customer Experience? You Could Be Missing These 3 Keys to Success

InMoment XI

More than ever before, proving the ROI of customer experience is absolutely vital. Businesses are under pressure (amidst the Year of the Squeeze, declining employee retention, etc.) And, unfortunately, customer experience programs may fall on the chopping block. A Common CX ROI Misperception.

ROI 557
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What Are the Benefits of Customer Retention?

Confirmit

What Is Customer Retention? Customer retention refers to an organization’s processes and activities that aim at stopping customers from churning or switching to a competitor. Increasing customer loyalty is a key goal of any business, and contributes greatly towards sustainable growth.

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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

In order to implement a customer-centered approach, your success team must adopt a new way of thinking when it comes to the marketing strategies they implement. To help get the change started at your enterprise, we’ve put together five customer-centric marketing strategies for SaaS companies that deliver real ROI.

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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

Customers associate those positive feelings with your brand and its equity increases. Spread Wisdom With Webinars. Webinars are often thought of for top-of-funnel lead generation and nurture, but they can be just as effective for customer marketing. Demonstrated ROI – does the customer have proven results?

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Q&A: How to Build Effective Customer Success Plans

ChurnZero

CS Plans should consist of the right balance of touch points, type of touch points and specific high value outcomes that guide customers along their roadmap to being fully entrenched and engaged with your solution. She has become the “go-to” person for building the ultimate Customer Success model. Upcoming Webinar.

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Top 5 Reasons Tech-Touch Customer Success Solutions Are a Win-Win

Totango

When your enterprise adopts a tech-touch digital strategy, it begins to evolve a scalable, measurable approach to customer success that increases customer retention. You should reach a point where every customer touch has an impact and is an extension of your brand identity. Make Better Use of Customer and CSM Time.

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16 Ideas for Getting Started with Automated Alerts

ChurnZero

ChurnScore Variation – For simple awareness and to prompt further investigation, consider setting an alert for when your customer crosses into the red. Net Promoter Score – The score your customers give you can be very telling. Set up an alert to let you know when a customer becomes a Detractor, passive, or Promoter.