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What is relationship marketing: examples and strategies

BirdEye

Customer acquisition is one of the biggest challenges and expenditures for businesses. However, constantly acquiring new customers without investing in strategies to retain them can prove quite harmful to the bottom line. And that is done with relationship marketing. Why does relationship marketing work?

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7 Proven Customer Retention Strategies Every Retailer Should Know

SurveySensum

Recognizing this, many brands have shifted their focus toward customer retention strategies. By understanding their customers’ needs, preferences, and pain points, these brands can deliver the best shopping experiences, fostering loyalty and repeat business.

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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. Understand the experience your customers are hungry for. Customers have more restaurant choices than ever. Don’t take your best customers for granted. This can be achieved in six steps: 1.

Brands 52
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How Hong Kong’s top brands lead with relationships

Alida

The action-packed, half-day meetup explored how leading brands in Asia are building emotion-rich brand experiences, while improving customer lifetime value and market share through customer relationships. Mandarin Oriental Hotel Group: Not all customers are created equal.

Brands 124
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POV: Where Is The New Growth For Restaurants? Your 6-Step Strategy

Strativity

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. This can only be done by owning the customer relationship. Food delivery apps are emerging as the real winners.

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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

If some of that 95 cents were better invested in data insights that reveal shopper behaviors both within and outside a particular brand, the balance of the spending could produce more effective engagement strategies. A common method to enhance customer understanding is partnering with other companies through loyalty programs.

ROI 52
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5 Best Customer Retention Software to Try in 2024

SurveySparrow

This data allows you to identify what’s working and what isn’t, enabling you to adjust your strategies for maximum impact. For instance, if you find the churn rate to be higher, you could investigate further and put in place strategies to resolve it. One software that helps with this is BHN Rewards (formerly Rybbon).