Ann Michaels and Associates

MAY 13, 2020

For traditional restaurant and retail companies, feedback programs can be pretty straightforward. However, for others, such as ecommerce, the process can be a bit more complicated. Try to avoid sending one feedback survey request at the end of the customer experience. Look beyond your most loyal customers.

Feedback 52

Feedback Tips Social Media Ecommerce 52

delighted

JUNE 30, 2022

The above are just some examples of how brands can turn a referral program from an afterthought to a sustainable growth channel that helps you meet your goals. Plus with Delighted and a best-in-class platform like Friendbuy, it’s easy to make your referral program part of your customer journey today. About Friendbuy.

Sales 79

Sales Net Promoter Score Loyalty Programs Ecommerce 79

CSM Magazine

AUGUST 4, 2022

And as a result, it’s important for retailers to recognize generational shopping preferences to drive customer satisfaction and brand loyalty, and to take a united view of both in-person and digital experiences to satisfy all consumers. Customer Journeys: More Complex Than Ever.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. How to Build Brand Loyalty. Focus on the Customer Journey.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

Currency Alliance

MAY 20, 2024

Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.

Banking 52

Banking Loyalty Loyalty Programs Ecommerce 52

TechSee

FEBRUARY 12, 2018

This will enable you to extract actionable insights from your customer data and capitalize on the information available to you. While this may seem daunting, there is no better time than the present to get started on the customer journey. customer exhibitors at MWC 2018: Verto Analytics.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

TechSee

FEBRUARY 12, 2018

This will enable you to extract actionable insights from your customer data and capitalize on the information available to you. While this may seem daunting, there is no better time than the present to get started on the customer journey. customer exhibitors at MWC 2018: Verto Analytics.

Trends 84

Trends Customer Service Multi-Channel Self Service 84

Retently

APRIL 18, 2024

For businesses that focus heavily on products – especially those deeply integrated into digital ecosystems – in-app NPS surveys help them quickly adjust through informed decision-making, while highlighting key moments in the customer journey in real-time. For example, after a seamless checkout process in an ecommerce app.

NPS 78

NPS Survey Net Promoter Score Effort Score 78

Circular Edge

DECEMBER 13, 2022

A cloud data warehouse delivers centralized access to business data by consolidating historical and current transactional data, as well as insights from your ecommerce, CRM, and website traffic. Analysis of these factors will guide efforts to strengthen existing relationships, personalize customer journeys, and win back lost business.

Data 52

Data Competitive Advantage Multi-Channel Analytics 52

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Yet companies struggle with customer retention or seem to underestimate its revenue impact.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

MAY 9, 2022

So, to demonstrate some progress, many organizations have pursued initiatives that are only cosmetic in nature while not truly taking advantage of what digital transformation enables: namely that customer journeys, partnerships, trading ecosystems, etc. There is not even an effort in the loyalty sector to set standards.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

MAY 19, 2021

The fundamental architecture, which underpins legacy marketing systems, was designed for a very different set of relationships between customers and brands. In the early days of ecommerce, a simple purchase on a website was the essence of online shopping. Ecommerce has changed. Dynamic Accrual and Redemption.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

MARCH 9, 2021

To understand headless loyalty, it helps to understand headless commerce (but if you already understand headless commerce, you can click here to go straight to the section on headless loyalty). The first versions of ecommerce platforms emerged in the late 1990s. That’s only achievable with headless loyalty platforms.”.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59