Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Yet companies struggle with customer retention or seem to underestimate its revenue impact.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Ann Michaels and Associates

MAY 13, 2020

For traditional restaurant and retail companies, feedback programs can be pretty straightforward. However, for others, such as ecommerce, the process can be a bit more complicated. Try to avoid sending one feedback survey request at the end of the customer experience. Look beyond your most loyal customers. Keep it simple.

Feedback 52

Feedback Tips Social Media Ecommerce 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

CSM Magazine

AUGUST 4, 2022

And as a result, it’s important for retailers to recognize generational shopping preferences to drive customer satisfaction and brand loyalty, and to take a united view of both in-person and digital experiences to satisfy all consumers. Customer Journeys: More Complex Than Ever.

Consumers 59

Consumers Retail Customer Satisfaction Advertising 59

Currency Alliance

MAY 19, 2021

Less-technical businesspeople may only care about loyalty technology to the degree that it serves two key objectives: Delivering a consistently good brand experience across all customer touchpoints. Enhancing the value customers obtain, without increasing your costs. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Doing CX Right

AUGUST 23, 2020

ShoppingGives asked 21 Customer Experience experts about proven ways to create brand loyalty, especially during an increasingly competitive eCommerce space. Experts agree that it can be challenging to engage your customers with your brand. How to Build Brand Loyalty. Focus on the Customer Journey.

Loyalty 52

Loyalty Brands Social Media Competitive Advantage 52

Currency Alliance

MARCH 9, 2021

Even if you need to retain your investment in an aging loyalty system, putting cloud-based microservices technology in front of them, as a hybrid approach, opens new worlds of opportunity. In the next three years, what is described in this article about headless loyalty will be commonplace – because the benefits are so significant.

Loyalty 59

Loyalty Customer Engagement Engagement CRM 59

Currency Alliance

MARCH 21, 2019

The sea-change in marketing technology is evident in the Gartner CMO survey, which tracked spending across all marketing disciplines: …most of which are rooted in martech solutions, younger than loyalty program management technologies, but all united by the common need to share customer data and use it to drive results.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40