ClearAction

OCTOBER 25, 2018

Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.

Customer Centricity 59

Customer Centricity Marketing Customer Journeys Study 59

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

Lumoa

NOVEMBER 7, 2022

. #1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team. They’d organize surveys and listen to customers and then try to share these insights with other teams.

Trends 208

Trends Customer Experience Competitive Advantage Customer Insights 208

ProProfs Chat

OCTOBER 30, 2021

This is where the importance of customer feedback plays its part. Collecting customer feedback guarantees you never stray too far from the customer’s needs. Even though it has both negative and positive sides, you’ll need both for consumer feedback to work for you. What is Customer Feedback?

Feedback 95

Feedback Survey Customer Satisfaction Effort Score 95

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

Lumoa

MARCH 20, 2018

Customer experience has been on the rise during the last couple of years. From the traditional product-oriented businesses we’re moving towards customer understanding and customer-centric approaches. Whether you’re new to customer experience or coming for little inspiration, this is the right place.

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

PeopleMetrics

FEBRUARY 25, 2022

These are the most frequently asked questions about customer experience. What is customer experience? Customer experience (CX) is the concept that all of the touchpoints between a business and its customers contribute to the customer's overall impression and emotional connection to the business.

Customer Experience 71

Customer Experience Net Promoter Score Customer Journeys Touchpoint 71

CX Journey

OCTOBER 25, 2016

Image courtesy of reynermedia Trying to ensure the customer gets the attention she deserves within your company? Striving to make yours a customer-centric company? How does the customer become the center of attention for your organization? What tools should you have in your customer-centric toolbox?

Tools 80

Tools Customer Journeys Customer Centricity Touchpoint 80

Confirmit

NOVEMBER 16, 2020

Here is a sneak peek into the captivating stories you’ll find in these pages: Amadeus runs a global VoC program that gathers timely feedback and delivers insight into pain points to maintain long-term customer relationships. Forecasted revenue increase by 22% as a result of actions taken based on customer feedback.

Insurance 52

Insurance Case Study Touchpoint eBook 52

CX Journey

JUNE 22, 2017

Step 4: Map the Customer Journey Journey mapping is a way to walk in your customer's shoes and chart his course as he interacts with your organization (channels, departments, touchpoints, products, etc.) customer immersion, customer advisory councils, voice of the customer through the employee (sales, customer service, etc.),

Customer Journeys 146

Customer Journeys Communication Customer Centricity Social Media 146

Michelli Experience

MAY 15, 2018

This week I will focus on the Don’ts of Customer Experience and next week the Do’s. 5 Things You Should Not DO in the Name of Customer Experience. DON’T Create a Touchpoint Map – A touchpoint map is a visual depiction of interaction points between a customer and a business as told from the business’ vantage point.

Customer Experience 138

Customer Experience Customer Journeys Touchpoint Employee Engagement 138

SurveySparrow

SEPTEMBER 29, 2023

A well-executed workshop helps you identify unique strategies and customer touchpoints that differentiate your brand from the competition. When your customers see something special, they’re more likely to choose your performance over others. What specific aspects of the customer experience are you aiming to improve?

Customer Experience 52

Customer Experience Exercises Customer Journeys Roadmap 52

ijgolding

JULY 15, 2016

I have written and spoken many times over the last few months about the current state of customer feedback mechanisms. Whilst a number of new, innovative ways of capturing customer feedback do exist, the majority of organisations around the world continue to seek customer opinion through traditional survey techniques.

Connections 120

Connections Feedback Airlines Survey 120

Wootric CX Blog

MARCH 18, 2021

Leveraging technology to listen to hundreds and thousands of customer comments. We’ve previously explained how to quickly build your first customer feedback program with a single survey like Net Promoter Score in a single channel. In this step, you’ll gather information across the customer journey. Support interactions.

Net Promoter Score 52

Net Promoter Score Effort Score How To NPS 52

Lumoa

OCTOBER 31, 2018

Now, luckily for everyone and especially for the customers, more and more brands put more and more effort into developing its customer experience. Never underestimate the customers expectation in CX. Once the customer had a positive CX, it will set a new benchmark. Let’s think in customer touchpoints instead.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Confirmit

MAY 29, 2018

What is Voice of the Customer (VoC)? Voice of the Customer refers to the way an organization collects customer feedback, analyzes the data, distributes it to the right people and takes action on these insights in order to generate financial benefits. Why Implement a Voice of the Customer Program?

Customer Journeys 40

Customer Journeys Multi-Channel Net Promoter Score Competitive Advantage 40

CX Journey

SEPTEMBER 8, 2016

So it's important that we listen to employees and find out what's keeping them from being able to delight customers. Voice of the Employee programs consist of many different types of listening posts, including: employee engagement surveys, employee satisfaction surveys, culture assessments, transactional/event-based surveys (e.g.,

Customer Experience 80

Customer Experience Customer Journeys Employee Experience Culture 80

SurveySparrow

MARCH 21, 2022

True to its name, a voice of the customer survey is a proactive and consistent approach to capture your customers’ needs, expectations, preferences, and experiences. It extracts feedback from your customer base to reveal what they like, dislike, and need improvement when it comes to your product or service offerings.

Survey 52

Survey Net Promoter Score Voice of Customer Effort Score 52

Second to None

SEPTEMBER 18, 2018

To create an effective overall brand experience employees must strive to reduce consumer effort within every individual touchpoint. One pillar of the brand experience that is especially influenced by employee engagement is customer support, especially within your organizational call-center. 1,2 [link]. 3,4,5 [link].

Call Center 48

Call Center Effort Score Net Promoter Score Voice of Customer 48

Thematic

NOVEMBER 13, 2018

We have more data than ever before, but drawing insights from that data to actually understand your customers “voice” is extremely difficult. What is Voice of Customer (VOC)? Many organizations believe that by gathering feedback and executing surveys, they have a VOC program in place. But how do you do it well?

Voice of Customer 101

Voice of Customer Net Promoter Score Effort Score ROI 101

Confirmit

MAY 29, 2018

” This question should be followed by at least another question: “Why”, as the respondent’s answer will guide the organization when it comes to driving customer-centric change. Increases over time based on the initiatives you take to increase customer experience. What Are the Net Promoter Economics?

Net Promoter Score 40

Net Promoter Score NPS Effort Score Metrics 40

SmartKarrot

FEBRUARY 25, 2022

Chief customer officers are finding a place on the executive board of some top companies. This is an effort to become more customer-centric and remove internal silos and barriers that lead to fragmented performances. The CCO is more of a voice of the customer in all company decisions.

Chief Customer Officer 10

Chief Customer Officer Resources Marketing Customer Centricity 10

ClearAction

AUGUST 29, 2015

Omni-channel First Contact Resolution (FCR) is a widespread goal of most customer care groups, regardless of whether the customer called, emailed, texted, posted, or engaged in a service chat or self-service. Addressing one at a time can help you save one customer at a time from defecting to your competition.

ROI 48

ROI Omni-Channel Customer Experience Employee Engagement 48

SmartKarrot

DECEMBER 22, 2021

Role: Director of Customer Experience Location: Boulder, CO, US Organization: Red Dot Storage As a Director of Customer Experience, you will oversee strategy for enhancing the customer experience across all touchpoints on the customer journey. Enable the client to maximize their investment in the platform.

Customer Success 3

Customer Success Roadmap Touchpoint Metrics 3