Remove Customer Base Remove Hotels Remove Innovation Remove ROI
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How to Prove the ROI of Customer Satisfaction (CSAT)

GetFeedback

Use other business knowledge to find the ROI of your CSAT initiatives. If your CSAT metric is 60%, that means 40% of your customers are at risk of defection. A simple way to consider ROI is to take the number of dissatisfied customers and multiply that by how much it would cost to sell to new customers. .

ROI 195
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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Loyalty 52
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Next-Generation Loyalty Marketing (for experts)

Currency Alliance

I would suggest it is evolution based on every participant trying to optimize the environment based on their own self interests. Mankind has an advantage on our planet because of our level of intelligence and ability to innovate fairly quickly. Innovation in markets has been going on for centuries.

Loyalty 98
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Free your mind: Voice of Customer

OpinionLab

But if your approach is to merely review what people are saying on your site, you’ll most likely fall into one of the following mindsets: We don’t get enough feedback on the site to be representative of our customer base. Customer Experience Management. Empower your store managers, hotel managers, etc. Immediate Action.

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Loyalty trends 2023: a year of cost-driven innovation

Currency Alliance

Similarly with reducing your IT costs: if you swap out expensive legacy IT systems for cloud-based software, you empower your team to get more done at lower cost, and with fewer dependencies on the IT department or vendors. Cutting cost has 2-4 times more impact on ROI than generating incremental revenue. More on this below.

Loyalty 52
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Consumer banking: money can’t buy loyalty

Currency Alliance

To be perfectly clear, this does not mean that any bank should cease to innovate around consumer-facing UX. In the DBS example, the incremental profit is a proxy for customers´ improved engagement, which will pay dividends for years to come. equates to $76m USD. For context, Monzo turned over £2.65m GBP last year ($3.3m References. [i]

Banking 40
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AI in loyalty marketing

Currency Alliance

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. Being a lifestyle business would imply being valued by the customer around their personal interests and goals – rather than their functional need. AI is much talked about.

Loyalty 52