Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

CX University

NOVEMBER 21, 2020

Customer Experience has been a buzz word amongst C-Level executives for some time now and for good reason too. Customer-facing teams in sales and service-orientated environments embrace the concept. Customer-facing teams in sales and service-orientated environments embrace the concept. This list goes on. The truth must be told.

Net Promoter Score 98

Net Promoter Score Brands Effort Score Loyalty Programs 98

Second to None

APRIL 12, 2018

In order to establish a strong understanding of customer insights, restaurant managers may want to consider investing in a customer database to collect important data, key insights, and trends to better serve and suit their customers for improved business relationships and better business outcomes. Segmentation.

Marketing 67

Marketing Social Media Loyalty Programs Rewards Programs 67

CSM Magazine

AUGUST 26, 2019

One of a business’s main priorities should be to improve the lives of customers, especially in e-commerce. To be able to do this it’s important to know what value you offer to potential customers and what speaks to them directly. It also determines the customer’s decision on whether they should buy from you instead of your competitors.

How To 40

How To Loyalty Programs Rewards Programs Policies 40

delighted

JUNE 1, 2022

Selling to your existing customers is far easier than acquiring new customers. The general rule of thumb is it costs five times as much to generate a new customer than to sell to your existing customers. Your current customers are also more likely to spend more. Why is customer lifetime value important?

Net Promoter Score 73

Net Promoter Score Customer Retention Self Service Loyalty 73

ECXO

JANUARY 30, 2024

The emotions in CX Emotions have a pivotal role in the customer experience and can significantly impact customer loyalty and repeat purchases. This can be better understood by dissecting the customer journey into two main components: the functional and the emotional. This is what the famous NPS attempts to measure.

Rewards Programs 52

Rewards Programs Loyalty Brands Connections 52

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Reward programs still have an important part to play in this effort; but they are only part of the picture. Old-school loyalty technology firms shrinking, or dying out. in 2017[ii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Qualtrics

DECEMBER 20, 2018

According to Bain and Co , 80% of organizations feel like they are providing a great experience, yet only 8% of customers actually agree. In fact, 80%of customers have opted to switch brands due to poor experiences. Research throughout the customer lifecycle. Failing to bridge the gap can be costly.

Customer Experience 30

Customer Experience Effort Score Rewards Programs NPS 30

Currency Alliance

JANUARY 22, 2020

Every CEO waxes lyrical about the importance of loyalty. Every CFO knows a loyal customer is many times more profitable than others. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Looking beyond transactional rewards. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Bribing customers is easy and, as with most easy initiatives, not very profitable. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySparrow

SEPTEMBER 25, 2020

Acquiring new customers is harder than ever. Customers are not really looking at the next shiny thing because each entrant into the market showcases themselves like it. Getting feedback directly from your customers has a lot of benefits associated with it. Touchpoints that provide a less-than-ideal experience for your customer.

Sales 59

Sales Survey How To Omni-Channel 59

SurveySparrow

JANUARY 14, 2020

Your customers are your most valuable asset, especially if you are a small company. Growing your customer base will always be one of the most important objectives in every stand-up meeting. Businesses spend thousands of dollars on lead generation so that they can welcome new customers into their fold. Keep them happy.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

GetFeedback

FEBRUARY 2, 2020

Loyal customers are the customers who will continue to buy your product with or without sales or discounts and will recommend your business to their friends. The goal for every business is for all of their regular loyal customers to be enough to keep the business going. Create a relationship with your customers.

Loyalty 170

Loyalty Loyalty Programs Rewards Programs Social Media 170

SmartKarrot

NOVEMBER 2, 2020

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. In the times of the coronavirus pandemic especially, a primary meter that will set businesses apart is customer experience.

Customer Retention 21

Customer Retention Strategy e-support Social Media 21