Remove CRM Remove Ecommerce Remove Industry Remove Loyalty Programs
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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How Loyalty Programs Drive Customer Relationships: Experience TV Episode 9 Featuring Clay Walton-House from PK

Oracle

Loyalty programs are more popular than ever. As brands in every industry face more competition, customer loyalty is becoming harder to earn. This is the domain of loyalty programs, from the traditional points-based reward systems to fully-fledged membership experiences. ” LEGO is loyalty-obsessed.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

This is rooted in the advanced capabilities of AI-powered tools with many acknowledging its potential to foster lasting loyalty via improved interactions. Let’s explore how AI is stirring up interest across the retail industry. By offering a variety of incentives, these programs encourage customers to deepen their engagement.

Retail 78
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Best Practices for Conducting an In-App NPS Survey

Retently

Analyzing in-app NPS survey data enables companies to identify customer satisfaction trends, benchmark against the industry, and turn feedback into action, impacting product improvements and customer retention strategies. For example, after a seamless checkout process in an ecommerce app. What’s NPS All About?

NPS 78
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5 Ways to Extract Serious Value from Your Transactional Data

Circular Edge

Retaining this data is legally required by auditors, investors, and industry regulators. A cloud data warehouse delivers centralized access to business data by consolidating historical and current transactional data, as well as insights from your ecommerce, CRM, and website traffic. Who benefits?

Data 52
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Smart CRM Basics: Customer Engagement Strategies You Don’t Want to Miss

Optimove

Customers have an alternative to almost every brand, and competition is fierce for every industry and vertical out there. That’s why customer engagement must become an essential KPI for every business that cares about loyalty and lifetime value. How Do You Measure Customer Engagement?

CRM 98
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Consumer banking: money can’t buy loyalty

Currency Alliance

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. For a time, banks hoped that third-party CLO providers would help banks achieve their loyalty goals.

Banking 40