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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. People are craving experiences or services through programs that actually make a difference.

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Last-Minute Christmas and Holiday Season Marketing Tips for Retailers

Optimove

Last year, the largest increase in eCommerce sales was on December 23 rd. And, of course, your social channels are the perfect place to connect and communicate directly with customers to answer any questions they may have about your products and services, so be present (no pun intended)! Bottom line? Merry Christmas and Happy Holidays!

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

But most types of retailer, other than grocery or fuel, can only expect 10-20% of total customers to commit to this level of spending. That is why Walmart might collaborate with fuel retailers, insurance companies, travel agencies, pharmacies, or construction hardware companies. Is your business above this threshold, or below?

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Are Loyalty Cards Dead?

Beyond Philosophy

If you’re like me, you have loyalty cards for three different supermarkets, a half dozen airlines, several hotels, a dozen or so assorted retailers and the local frozen yogurt shop. No of course not, and that’s the problem with calling these pieces of plastic “loyalty cards.” Can I be loyal to American, United and Delta? In the U.S.,

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10 Cool Chatbot Examples to Inspire Your Project

Inbenta

Chatbot examples in the retail industry. TravelClub is the leader reward program in Spain with over 6 million subscribers. Of course, personality is also seen in conversations and more, but just by calling the chatbot Laura and adding a small image, it already conveys a more human image of the bot. Gol Airlines.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Alongside retail, news brands have been among the hardest hit.

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Customer lifetime value formula: Easy ways to calculate it

delighted

The customer lifetime value calculation will tell you what the average customer is worth to your business throughout the course of the relationship. It also means you’re getting a smaller margin for every sale. Growing your business and optimizing your sales funnel for conversions and retention should be your two priorities.