Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

NOVEMBER 17, 2020

But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. We also tend to trust companies less and are overwhelmed with information coming at us via multiple channels – 24/7 – so deploying solutions that help customers save time is key across every touchpoint.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

MAY 9, 2022

The shift to API-first software is the biggest business opportunity of the digital era, since it allows enterprises to serve customers in a smooth and consistent manner via multiple digital and physical channels, and allows customers to choose how they engage with a brand. . Adaptability: data sharing between partners.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

Currency Alliance

DECEMBER 20, 2022

During 2023, brands will make it easier for more customers to realize value from loyalty program participation. This will help them engage many more customers – particularly in the mid-to-long tail: previously not seen as a valuable target for loyalty marketing, but now recognized as a leading source of incremental revenue.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

SurveySensum

MAY 11, 2023

So how can you stay ahead of the game? — By listening to your customers, of course! To understand further whether you have a good NPS or not, you can compare your NPS score with Industry average Regional average Channels It should also be noted that the industry average is prone to change yearly.

NPS 52

NPS Retail Net Promoter Score Effort Score 52

SurveySensum

APRIL 8, 2024

Small businesses need to adopt a multi-faceted online strategy that emphasizes building deep, meaningful relationships with their customers and differentiating themselves from the competition. Understanding what content resonates with your audience or which channels are most effective can help tailor your efforts for better results.

Strategy 52

Strategy Social Media Advertising Analytics 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. Great service in unexpected places.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Currency Alliance

MAY 19, 2021

If you’re responsible for budgets, you’ll also have the added objective of keeping down development and maintenance costs which, for brands operating legacy loyalty systems, are becoming painfully high. If you don’t recognize your customer across every channel and touchpoint, they will feel you don’t care. Ecommerce has changed.

Loyalty 52

Loyalty Touchpoint Loyalty Programs Social Media 52

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

NOVEMBER 14, 2019

Since customers are losing patience with brands that don’t recognize them as people, or enable consistent, multi-channel engagement, this priority remains over-arching in 2020. PSD2, meanwhile, will force open what were once closed loyalty networks, and enable pioneering businesses to prey on any competitor too slow to adapt.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

OCTOBER 27, 2017

Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago. The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. This data helps you to visualize specific behaviors like drop-offs, skipped steps, repeat steps, duration, pain points, and channel switches. Journey Orchestration.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

BirdEye

APRIL 7, 2023

By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. We completely understand the feeling. But do you know what to look for?

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

BirdEye

MARCH 17, 2023

This helps businesses get ahead and course correct, saving a lot of time, resources, and money. They can identify the most profitable marketing channels for your business to pursue and advise on improving conversion and customer acquisitions. Who needs small business consulting services?

Consulting 98

Consulting Social Media Financial Strategy 98

Kustomer

NOVEMBER 25, 2021

This was a multi-year, probably 10 year plus research effort. Now people hear that and what they say is, well of course because the customer is in a bad spot already. So given that I still think it’s right, I know repeat channel flipping is bad Matt. The first one was what we call a channel stickiness.

Customer Service 98

Customer Service Effort Score Self Service Customers 98

Kustomer

MARCH 12, 2020

First is channel stickiness. They want to be in control and you want them to keep using your digital channels. Simple communication that customers can easily understand themselves will help them stick to your self-serve channels. This was a multi-year, probably 10 year plus research effort. Consumers want to self-serve.

Effort Score 52

Effort Score Self Service Customers Multi-Channel 52

Qualtrics

DECEMBER 3, 2019

Online shopping will of course still be critical – and billions of dollars will be spent through digital channels. Or you could join forces with loyalty programs to offer point incentives. News of the ad going live is covered extensively by media and across social channels. getting in the holiday spirit.

Retail 26

Retail Multi-Channel Loyalty Programs Brands 26