ShepHyken

OCTOBER 13, 2017

It’s all just a part of consumer demand, and customers still demand the in-store experience. Well, it sounds a whole lot like the past… except there’s a lot more technology at retailers’ disposal to help make consumers’ high expectations a reality. Loyalty programs shouldn’t exist in a vacuum. What’s next?

Customer Centricity 74

Customer Centricity Loyalty Loyalty Programs Rewards Programs 74

Magellan Solutions

DECEMBER 3, 2021

This department often deals with complex and time-consuming processes and thus outsourcing some or all of its processes is often a strategic initiative for SMEs. Recognition programs can take up a lot more time than you can imagine. A simple employee of the year often involves multiple tasks that are time-consuming.

Self Service 52

Self Service Resources Telecommunications Rewards Programs 52

Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Qualtrics

APRIL 22, 2020

Life as we knew it before COVID-19 will take time to return, and even when it does we’re likely to be in a ‘new normal’, as the crisis impacts consumer behaviors going forward. Even as restrictions are gradually lifted, there’s likely to be longer term impacts on how consumers interact with the hospitality industry.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

BirdEye

FEBRUARY 13, 2024

A recent Birdeye study highlights that almost half of consumers search for healthcare providers online, revealing a crucial opportunity. Create a referral program: A referral from a satisfied patient is a powerful endorsement of your services and trustworthiness. Encourage your existing patients to refer others by offering incentives.

Marketing 57

Marketing Social Media How To Healthcare 57

Currency Alliance

JUNE 11, 2017

From the customer perspective, it amounts to a Revolution – where brands are finally giving into what has been a ‘peaceful demonstration’ gaining momentum for several years – namely that it is too difficult to accumulate much value among so many incompatible loyalty point currencies/programs – so consumers quit.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Rewards Programs 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySparrow

JANUARY 14, 2020

Retaining your customers can bring in a huge ROI for your business. 5 Set up a loyalty reward program. Don’t you think that your most loyal customers should be rewarded? In fact, a report by BRP consulting says that 68% of customers say that they would shop at a brand which has a loyalty program.

Customer Retention 52

Customer Retention Gamification Feedback Loyalty Programs 52

BirdEye

MAY 31, 2023

It builds brand awareness Advertising may help you build brand awareness , but it can be expensive with a limited ROI in the short term. consumers today say friends and family are their top source of brand awareness. By offering such a substantial reward, the company revolutionized the referral program and grew faster than before.

Strategy 52

Strategy Marketing Social Media Rewards Programs 52

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

SurveySparrow

MARCH 29, 2023

The objective should be to maximize your ROI from the customer. Use a loyalty program software like 99minds to formulate a reward program that makes them stay with you. Examples: Business-to-consumer (B2C): In this case, the business sells to consumers, who are usually individuals.

Customer Journeys 52

Customer Journeys Ecommerce Touchpoint Social Media 52

Currency Alliance

FEBRUARY 26, 2019

The most important priorities are: Align with corporate goals: update loyalty program design to support current business objectives. Customer data: maximize ROI. You can see this in the Gartner CMO survey: Loyalty marketing has traditionally suffered from the difficulty in measuring ROI (especially in the short-term).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

Currency Alliance

NOVEMBER 14, 2019

At the Loyalty Surgery this year, IBM’s Greg Land said that their modern martech trial at Malaysia Airlines performed extremely well, delivering a 43% improvement in ROI. Brands reward more touchpoints to grow emotional loyalty. Reward programs are changing, but they are not going away.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

ReviewTrackers

APRIL 20, 2021

How can companies achieve a better understanding of consumers’ new path to purchase? Today’s banking consumers typically begin their investigation online. Like in other sectors, consumers may switch from one channel to another on their way to making a purchase decision. 6 Banking Customer Acquisition Strategies.

Banking 123

Banking Social Media Infographics Rewards Programs 123

ReviewTrackers

APRIL 12, 2019

How can companies achieve a better understanding of consumers’ new path to purchase? Today’s banking consumers typically begin their investigation online. Like in other sectors, consumers may switch from one channel to another on their way to making a purchase decision. 6 Banking Customer Acquisition Strategies.

Banking 92

Banking Social Media Infographics Rewards Programs 92

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. consumer goods (Fitbit). utilities (AGL). fashion (Adidas). various fuel chains.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52