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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? improvement in sales.

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Breaking down the walls: Loyalty Magazine Awards 2019

Currency Alliance

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. measure through program execution.

Loyalty 49
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Consumer banking: money can’t buy loyalty

Currency Alliance

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

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5 Habits of Exceptional Customer Service Managers

CSM Magazine

Forward-thinking recognition and reward programs drive employees to perform better. Good managers prevent mundane issues from consuming too much time and prevent major issues from consuming an entire day this way. Periodic appraisals and evaluations combined with incentives can help motivate workers. About the Author.

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Phone Calls: How to Improve Your Customer Relationship Management?

CSM Magazine

Personalizing customer support helps to meet consumer expectations and boost repeat sales. The scores can help an organization plan its training or rewards programs. For example, simple queries like order status and payment due dates can be answered by the IVR system. Personalizing Customer Support. Conclusion.

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Loyalty Coalitions V3.0: greater benefits for consumers and brands

Currency Alliance

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. Powerful consumer brands, meanwhile, are building their own coalitions. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii].

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Free Webinar: Confidence-Enabling Experiences

CSM Magazine

With buyer satisfaction levels plummeting to a 17-year low, and less than 35% of consumers completely satisfied with their brand relationship, there is huge stakes resting on your ability to provide satisfying experiences. Relationship-Appropriate Personalization: Consumer trust cannot be overlooked. I hope you can join us!

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