Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Voxi is the ‘youth brand’ of Vodafone, whose highly successful VeryMe rewards program has previously been praised by Currency Alliance. A disloyal generation? improvement in sales.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

CSM Magazine

JANUARY 9, 2023

Personalizing customer support helps to meet consumer expectations and boost repeat sales. You can use CRM systems to understand what your customers prefer. For this system to work effectively, you will have to link your CRM to yourIVR phone system technology. Personalizing Customer Support. Improving the On-Hold Experience.

Customer Relationship Management 93

Customer Relationship Management Customer relationships Management How To 93

CSM Magazine

JUNE 17, 2021

Recent research on consumer neuroscience explains the impact of consumer’s emotions on the effectiveness of advertising or customer interaction. It explains in detail how deeply the advertisement content or different modes of customer connections influence the emotional response of the consumer and their decision making.

CRM 98

CRM Social Media Rewards Programs Advertising 98

Currency Alliance

JUNE 11, 2019

Many consumers now ‘multibank’[iii], keeping their traditional provider on-hand for the same reasons they always did, but branching out in search of enhanced value. In 2000, UK consumer bank Halifax launched a fairly successful marketing slogan: the people that give you extra [iv]. Actually, they do. Extra what?

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

CSM Magazine

DECEMBER 10, 2021

But, beyond these frontline solutions that powered the early work-from-home, organizations should also reconsider many of their longstanding tools as well—such as CRM and data management platforms. From a collaboration and communication perspective, cloud-based solutions present an obvious advantage for remote and hybrid work environments.

Customer Journeys 98

Customer Journeys Omni-Channel Employee Experience Employee Engagement 98

West Monroe

JULY 24, 2017

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. CRMs enable businesses to track and measure each and every interaction, whether in person or online.

Data 51

Data Marketing CRM Advertising 51

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. What is great about The Loyalty Magazine Awards is the willingness to share why each brand won their award or received special recognition – which allows us, as practitioners, to learn, and not just enjoy the gin fizz. Mastering customer data (finally).

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49