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Incentivized reviews: Uncovering hidden dangers

BirdEye

Here’s an example of a review left in exchange for a sweepstakes entry: Considering 95% of consumers read online reviews before committing to a purchase, spending a chunk of the marketing budget on incentivized reviews makes financial sense for most companies. Case in point, some consumers dislike the idea on principle.

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40+ carpet cleaning marketing ideas, strategies, tips & ads 

BirdEye

Consumers can now afford professional cleaning services in light of the improved demand for carpet cleaning services due to rising per capita disposable income. Leverage social media platforms 4. Actively generate and manage reviews Online reviews have become a potent force shaping consumer decisions. Rebranding?

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The complete guide to small business consulting

BirdEye

Sales and marketing A business can tap into the expertise of a small business strategy consultant marketing to create an effective marketing plan that incorporates emerging digital marketing techniques, including SEO, content marketing, social media marketing, and influencer marketing.

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8 of the More Effective Customer Retention Strategies

Ecrion

Establish a Loyalty Program | 7. Although social media can be used to fluidly communicate with your audience, you can’t assume that everyone who buys from your brand is going to follow you on those platforms. Find out more from our Personalize Customer Communications Infographic or: talk to an expert today.

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Customize Your Customer Experience For Each Generation

Storyminers

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. If you need to reach multiple generations, understand that the way older people absorb content is different from someone raised on social media.

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How to Customize Your in-Store/Online Customer Experience to Appeal to Different Generations

Storyminers

If your business is one that needs to appeal to both younger and older consumers, your best bet is to reach out both online and offline in an attempt to cover all your bases. If you need to reach multiple generations, understand that the way older people absorb content is different from someone raised on social media.

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How to Turn Customers into Your Promoters

PeopleMetrics

With your business’s website and social media accounts, you can interact with customers anytime, anywhere. Use social media to publish posts that start a conversation, or questions that implore customers to share their opinions. Loyalty programs lead to more sales and reward customers for shopping with your business.

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