Remove Consumers Remove Fashion Remove Interaction Remove Voice of Customer
article thumbnail

Adjusting Your Retail Brand Experience To Evolving Consumer Expectations

Second to None

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Different technologies have shifted the primary channels in which these interactions take place, forcing brands to adjust their experience platform.

Retail 54
article thumbnail

What Your Luxury Retail Brand Can Gain From Mystery Shopping

Second to None

Luxury retail is a space dominated by brands with consistently great reputations, because trust serves a foundational pillar in the relationships formed between consumers and brands. 1] The data that is collected, filtered and analyzed in a mystery shopping initiative can help your team build towards this level of trust with consumers.

Retail 63
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Ways To Provide Customer Service Via Live Chat

Second to None

There is a massive opportunity for brands operating within digital channels to optimize the way they communicate with and provide service to consumers online. 1] However, to truly make an impact on how customers perceive your brand’s eCommerce ability requires a significant investment of time, training and resources. 1,2,3,4 [link].

article thumbnail

Use Customer Feedback To Support, Not Punish, Your Employees

Second to None

Brands should strive to be as receptive to customer feedback as possible, collecting a trove of information that can then be converted into tangible changes to the way your team interacts with consumers. This feedback can be acquired in several different fashions, including voice of customer survey and mystery shopping programs.

article thumbnail

Do Your Employees Know What Customers Are Saying About Your Brand?

Second to None

Understanding how consumers view your organizations plays a huge role in your employees’ ability to establish beneficial relationships with customers. Thus, implementing measurement programs as a tool to capture this customer feedback data has become an integral aspect of any Customer Experience platform.

Brands 59
article thumbnail

How Can Your Retail Brand Compete Against Amazon?

Second to None

Organizations that provide a unique, individualized value to their customers, both within their brick-and-mortar locations and online, will always have a place in this landscape, because the sheer size of Amazon prevents them from reaching individuals in this fashion. 1 [link]. 3,4,5 [link].

Retail 54
article thumbnail

7 Top Marketing Tips: Customer Satisfaction in Retail

SurveySensum

So, how to keep your customers satisfied? And offer everything that an ideal shopping experience entails – seamless transactions, personalized interactions, exceptional service, and genuine care. And, here’re the 7 best practices that you can use to embrace customer satisfaction in retail. By putting yourself in their shoes.