Currency Alliance

DECEMBER 11, 2023

After 2-18 months, a new partnership may go live, but during this time, 4-12 professionals across both companies have often invested hundreds of hours in the new relationship. Unless the volume of business is high, there is never a positive return on investment (ROI). This is a major opportunity cost for every loyalty program.

Loyalty 52

Loyalty Loyalty Programs Brands Course 52

Currency Alliance

NOVEMBER 15, 2021

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

Currency Alliance

DECEMBER 20, 2022

This is caused by many factors beyond the scope of this article, but the result is that customers are more conscious about value, and companies are focusing more on cost control. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run.

Loyalty 52

Loyalty Trends Innovation Loyalty Programs 52

Confirmit

OCTOBER 18, 2018

Preventing customer churn is also in essence the main objective of most customer experience programs, and often the most tangible one as linking customer loyalty to revenue from repeat business and positive word of mouth is a well-established way to fund CX improvement efforts, like the development of a new customer loyalty program.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

BirdEye

OCTOBER 27, 2023

Customer acquisition metrics 7 popular customer acquisition channels for businesses Case study: Customer acquisition strategy example of Complete Care FAQs about customer acquisition Boost customer acquisition rates with Birdeye What is customer acquisition? For example, you may choose content to attract leads on your social media channels.

Strategy 57

Strategy Social Media Multi-Channel Advertising 57

Currency Alliance

NOVEMBER 17, 2020

I also anticipate that 2020 will not only be remembered as the year Covid-19 hit, but as the pivotal year, in which companies that are not leaders in their category recognized just how far they were falling behind in terms of customer engagement. Today, the best experience we receive from any brand becomes our expectation of every brand.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

BirdEye

MAY 8, 2023

Before social media and marketing automation, companies would fish for new customers by making cold calls and even knocking on doors. Today, businesses use all kinds of channels and sales prospecting tools to generate leads and convert them into customers. Or by starting a loyalty program, where they receive rewards for each referral.

Sales 52

Sales Tips Strategy Social Media 52

Currency Alliance

FEBRUARY 26, 2021

This meant that companies could no longer just put anything on the shelves and expect it to sell. So, with competition across nearly every category, all companies now need a loyalty strategy. Incentive schemes like loyalty programs are effectively a value exchange. Customers have a single view of a brand.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

BirdEye

APRIL 7, 2023

Also, so many marketing campaigns run continuously in many companies. If that is the case for your business, make sure to use a tool that can measure multi-touchpoint revenue attribution. Return on Marketing Investment ROI is a pretty standard marketing KPI that every business tracks.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. Great service in unexpected places.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

Magellan Solutions

JULY 12, 2021

Marketing and SEO – A fully integrated marketing plan will boost the cost of the build, but it may be critical for driving traffic to your site and delivering ROI. Company Selection – Choosing a reputable, experienced company often costs much more but also provides more value. Managers would only serve as mediators.

Ecommerce 52

Ecommerce e-support Call Center Multi-Channel 52

OpinionLab

MARCH 12, 2015

A guest blog post by Bill Bruno, CEO of Stratigent , a market leader in multi-channel analytics. A/B or Multi-Variate testing (MVT) segmentation. As I mentioned earlier, you have a unique opportunity to respond right away to the feedback someone is leaving you on your digital channel. Immediate Action. Personalization.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

NOVEMBER 14, 2019

If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. disconnects between company leadership and management. Loyalty marketing, however, has been restrained (or, arguably, sheltered) by monolithic tech, and probably a lack of interest, as other, sexier marketing innovations stole center-stage.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. This data helps you to visualize specific behaviors like drop-offs, skipped steps, repeat steps, duration, pain points, and channel switches. Journey Orchestration.

Customer Journeys 90

Customer Journeys Analytics How To Touchpoint 90

SurveySensum

MAY 11, 2023

NPS, or Net Promoter Score , is a customer satisfaction metric that measures the likelihood of customers promoting your company, service, or products. STEP 2: Choose your competitors: Identify the companies that you want to benchmark your NPS against. The channels can be online, in-store, mobile apps, etc.

NPS 52

NPS Retail Net Promoter Score Effort Score 52