Remove Company Remove CRM Remove Ecommerce Remove Loyalty Programs
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

Optimove

This is not the case with most “customer loyalty” initiatives. But, in a digital-first, eCommerce-led world, the truth is that the Acquisition VS Retention dilemma should be a top priority for every business. 77% are likely to stay with a brand with a loyalty program.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

However, with technological advancements, now most companies operate in both spaces: in-store and online. A comprehensive CRM database can be instrumental in understanding customer needs, providing added value, and reducing brand switching. The program features tiers with escalating rewards, encouraging more frequent purchases.

Retail 78
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See How Paper Source Increased Customer Reactivation rate by 126%

Optimove

That’s why Paper Source’s marketing team looked for a campaign management platform to test, learn, and scale their CRM operations in an agile manner to continue to acquire, engage, and retain customers as – their behaviors and needs frequently change. Test, optimize and scale new CRM strategies.

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Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

Optimove

This is not the case with most “customer loyalty” initiatives. But, in a digital-first, eCommerce-led world, the truth is that the Acquisition VS Retention dilemma should be a top priority for every business. 77% are likely to stay with a brand with a loyalty program.

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Best Practices for Conducting an In-App NPS Survey

Retently

Key Takeaways In-app NPS surveys are essential tools for gathering real-time customer feedback , improving satisfaction, loyalty, and engagement, and providing actionable insights for product development in digital-centric companies. It’s a cost-effective way for companies looking to harness customer insights.

NPS 78
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5 Ways to Extract Serious Value from Your Transactional Data

Circular Edge

As your company grows, data may be trapped in legacy systems accessible only by authorized employees, to ensure its security. A cloud data warehouse delivers centralized access to business data by consolidating historical and current transactional data, as well as insights from your ecommerce, CRM, and website traffic.

Data 52