Currency Alliance

MARCH 28, 2023

Pay with points is trending upward in loyalty marketing for three main reasons. Over the past 3-4 years, brands with loyalty programs have been more focused on offering members new ways to redeem points and obtain interesting rewards.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

ShepHyken

APRIL 18, 2018

Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. But, when it comes to a loyalty program , that is going to drive repeat business, there are three types. I’m good with that.

Loyalty Programs 90

Loyalty Programs Loyalty Airlines Video 90

Oracle

JANUARY 4, 2021

In a recent webinar hosted by Oracle, Vitamix, a leading global manufacturer of high-performance blending technology for consumers and commercial settings, shared three ways to elevate customer experience and deepen loyalty. Design your loyalty program to foster engagement. Read on to learn how.

Loyalty Programs 75

Loyalty Programs Loyalty Brands CRM 75

Kitewheel

JULY 27, 2020

Why Customer Loyalty Programs Matter. Customer loyalty programs influence the likelihood that a customer will continue purchasing from a given company rather than their competition. Having loyal customers is crucial for any company; in fact, it may be what gives a business an edge over its competitors.

Loyalty Programs 52

Loyalty Programs Loyalty Rewards Programs Gamification 52

Experience Investigators by 360Connext

NOVEMBER 7, 2023

When working to grow their business and revenue, companies often focus most (if not all) of their resources on attracting new customers. The problem, however, is those efforts are wasted if the new connections don’t stick. That’s why the most successful companies prioritize customer retention and loyalty alongside acquisition.

Customer Retention 271

Customer Retention Loyalty Loyalty Programs Social Media 271

Oracle

APRIL 6, 2021

Leading supermarkets and grocery stores are leveraging their loyalty programs to incentivize repeat purchases and compete in a booming market. Here are some tips for grocery retailers planning to launch or revamp their loyalty programs this year. Digitize your program. Consider a tier-based program structure.

Loyalty Programs 71

Loyalty Programs Retail Loyalty Rewards Programs 71

GetFeedback

JUNE 11, 2019

Every company wants a slew of loyal customers who are excited about new products, features, and offerings. According to Exploring the Value of Emotion-driven Engagement, a new report from Deloitte Digital, brands can build impressive levels of customer loyalty by connecting emotionally with their audiences.

Study 170

Study Loyalty Connections Loyalty Programs 170

Michelli Experience

MARCH 2, 2016

Recently Starbucks announced a change in their highly regarded loyalty program and I heard both praise and deep criticism. Sadly, I felt very old because in 2004 the mere mention of a loyalty program at Starbucks was not well-received. That goes for both good and bad news!

Loyalty Programs 100

Loyalty Programs Loyalty Rewards Programs How To 100

SurveySensum

AUGUST 1, 2023

Building Lasting Connections: The Power of Customer Loyalty in Retail In today’s fast-paced and crazy competitive retail world, customer loyalty is like the secret sauce for staying ahead of the game. How to Leverage Customer Feedback to Build Customer Loyalty? Seriously, it’s a game-changer!

Retail 52

Retail Loyalty Connections Loyalty Programs 52

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyalty programs but stay with trends.

Loyalty Programs 70

Loyalty Programs Customer Service Self Service e-support 70

Oracle

SEPTEMBER 16, 2020

According to Gartner , 80% of your company’s future revenue will come from just 20% of your existing customers. With this in mind, let’s take a look at 3 ways retailers can leverage loyalty engagement programs in this new normal. refer-a-friend to join the loyalty program for points/reward offering).

Loyalty Programs 67

Loyalty Programs Retail Loyalty Touchpoint 67

ShepHyken

APRIL 14, 2024

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.

Net Promoter Score 72

Net Promoter Score Loyalty Programs Customer Service Ecommerce 72

Beyond Philosophy

JUNE 11, 2015

Without fear of (much) argument, it’s a fair statement that all companies want, and try to generate and achieve, optimum loyalty from their customer base. Some companies reach this goal through superior value delivery, built on quality products and services and positive, consistent customer experiences. What’s behind it?

Loyalty Programs 60

Loyalty Programs Loyalty Airlines Retail 60

InMoment XI

MAY 4, 2023

Read a blog by Phil Sager, Expert Partner and Daniel Moellerhenn, Expert Partner, Bain & Company, speakers at the XI Forum in Cologne on June 13 & 14 Reports of record inflation, ongoing labor constraints, rising capital costs, and other macro trends are ongoing and have compounded in unique ways.

Strategy 295

Strategy Customer Experience How To Loyalty Programs 295

Lumoa

FEBRUARY 2, 2023

5 Strategies to Improve Customer Experience in Your Store Understand Your Customers Create a Consistent Customer Journey Modernize Your Technology Measure Customer Satisfaction Implement a Loyalty Program The Future of Customer Experience in Retail Wrapping It Up What is Customer Experience and Why Is it Important?

Retail 236

Retail Net Promoter Score Strategy Customer Experience 236

ShepHyken

MAY 13, 2024

Something has to change, and the author has given companies and brands some ideas to think about. Life on the Digital Edge: Evolving Your Customer Experience by Ragy Thomas (Fast Company) When communication was mostly one-way and brand experiences were driven by mass advertising, data was structured and mostly owned. Ease of use.

Customer Service 70

Customer Service Loyalty Programs Customer Retention Metrics 70

ShepHyken

MARCH 25, 2024

Brands Want Your Loyalty—and Will Offer More Than Points to Get It by Lauren Giella (Newsweek) Loyalty programs offer customers rewards, discounts or other perks when buying from or using the products or services of a certain brand. My Comment: Here is an excellent and robust article on loyalty programs.

Loyalty Programs 77

Loyalty Programs Hotels Customer Service Hospitality 77

Currency Alliance

MAY 9, 2017

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

Currency Alliance

NOVEMBER 22, 2016

For many years companies have given rewards to customers in exchange for increased share of wallet and information that enables marketing activities. But getting real value from loyalty programs has become harder and harder. The old business model might have worked when only a few very large brands had loyalty programs.

Loyalty Programs 40

Loyalty Programs Loyalty Social Media Consumers 40

InMoment XI

FEBRUARY 7, 2024

Research from Salesforce found that 61% of customers say most companies treat them as a number. Chatbots can be an effective tool for enrolling guests in loyalty programs, increasing the chances of repeat business. Mckinsey & Company. State of the Connected Customer. ( [link] ). References Skyscanner.

Hotels 260

Hotels Guest Experience Travel Chatbots 260

SmartKarrot

MARCH 17, 2022

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. Customer loyalty is the base of customer retention. What is a B2B Customer Loyalty Program?

Loyalty Programs 10

Loyalty Programs B2B Loyalty Company 10

Second to None

MARCH 22, 2019

Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. Respond to complaints, ask how you could do better and initiate positive dialogue around your company. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand.

Connections 75

Connections Brands Social Media Loyalty Programs 75

ShepHyken

MAY 29, 2023

Top Takeaways: Loyalty programs are used in different industries to attract new customers and retain existing ones. Loyalty programs have now evolved to include enhancing the customer experience. In the recent Achieving Customer Amazement study , 69% of customers say loyalty programs are important to them.

Loyalty 62

Loyalty Loyalty Programs Airlines Hotels 62

Lumoa

MAY 19, 2022

Through our ecommerce apps ebook, we aim to establish a connection between factors that impact the customer experience and the influence that these variables have on satisfaction levels. Loyal customers can result in more referral sales and a higher loyalty program subscription rate.

Report 208

Report Ecommerce Retail Customer Satisfaction 208

Second to None

MARCH 22, 2019

Companies often assume that Millennials and Gen Zers are similar enough to apply the same engagement tactics across both groups. Respond to complaints, ask how you could do better and initiate positive dialogue around your company. Influence is a major factor for Gen Z when it comes to making a purchase and connecting with a brand.

Connections 63

Connections Brands Social Media Voice of Customer 63

ShepHyken

FEBRUARY 18, 2024

by Reuben Yonatan (Fast Company) Customer service (CS) and customer experience (CX) are the two faces of the same coin and go hand in hand with each other. My Comment: Lately, I seem to be attracted to articles on loyalty programs. Perhaps that’s why you’ll find at least two articles about loyalty in this week’s roundup.

Customer Service 61

Customer Service Net Promoter Score Loyalty Programs Gamification 61

ShepHyken

DECEMBER 26, 2022

Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. They expect their favorite brands to connect with them on a human level. My Comment: If you think that customer loyalty programs are about discounts and points, think again. Your website is a direct reflection of your company/brand.

Loyalty Programs 64

Loyalty Programs Customer Service Self Service Retail 64

ShepHyken

OCTOBER 25, 2021

Many companies are trying to move the initial contact to chatbots. The author notes that while chatbots continue to be popular with companies, customers are experiencing a CX failure. Next Generation Loyalty – Part One by Braden Kelley. I’m a big believer that the typical loyalty program is actually a marketing program.

Customer Service 145

Customer Service Loyalty Programs Chatbots Loyalty 145

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. I agree with the title.

Customer Service 66

Customer Service Loyalty Programs Contact Center Financial 66

ShepHyken

JUNE 7, 2021

Word clouds can help others in the organization connect with the real language customers use again and again! The Secret Ingredients of a CX-Led Company Culture by Steven van Belleghem. 1 customer can help you improve the employee experience (EX), build a customer-centric company, and capture more revenue. Absolutely!

Customer Service 133

Customer Service Loyalty Programs Customer Journeys Customer Centricity 133

Magellan Solutions

SEPTEMBER 27, 2023

Stick around if you’re ready to unlock the magic of customer loyalty and reap the rewards of inbound support services. We’ll help you forge those meaningful connections and create unforgettable customer experiences. The Impact of Inbound Support on Customer Loyalty Service excellence is the foundation of customer loyalty.

Loyalty 52

Loyalty Loyalty Programs Call Center Customers 52

ShepHyken

OCTOBER 29, 2023

Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason. Done well, they foster repeat business and can lead to true customer loyalty.

Customer Service 65

Customer Service Loyalty Programs Ecommerce Loyalty 65

CSM Magazine

MARCH 13, 2024

According to a study by Bain & Co , companies that excel at customer experience by listening to feedback grow revenues 4 to 8 percent above their market. Access to Product Information QR codes on product packaging can connect customers to a wealth of information in an instant.

Customer Service 52

Customer Service Loyalty Programs Automotive Retail 52

Beyond Philosophy

DECEMBER 14, 2023

Perhaps all this time, I hadn’t distinguished between loyalty and inertia, either. Loyalty Programs Rarely Build Loyalty Regarding distinguishing between loyalty, inertia, and Delta, many organizations do not realize that their rewards programs do not build loyalty.

Loyalty 88

Loyalty Rewards Programs Loyalty Programs Airlines 88

Retently

APRIL 5, 2024

However, with technological advancements, now most companies operate in both spaces: in-store and online. It’s about stepping into a space where digital signage is more than just screens but what draws you into a deeper connection with a brand. Traditionally retail refers to the sale of goods and services through physical stores.

Retail 78

Retail Engagement Strategy Customer Experience 78

ShepHyken

FEBRUARY 25, 2024

As the technology gets better, cheaper and easier to use — a far cry from the stiff, robotic chatbots of just a year or two ago — more companies will embrace it. Making the program attractive and valuable to your customers is key. Making the program attractive and valuable to your customers is key. Imagine that!)

Customer Service 61

Customer Service Average Handle Time Net Promoter Score Loyalty Programs 61

BirdEye

JULY 5, 2023

Boost customer retention – Engaged and connected customers grow into loyal patrons and this improves the overall customer retention rate of your business. This technique comes in handy when a business wants to acquire a higher volume of new customers to scale their company.

Examples 98

Examples Strategy Marketing Social Media 98