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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. The golden benchmark is about $25 USD per year in loyalty value. This actually is not true.

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Empowering Retail Staff: Training for Exceptional Customer Service

CSM Magazine

Communication Skills I am sure we all know the type – disinterested retail staff that when eventually prised from their social media feeds can only mumble incoherent replies to your query. When confronted with such poor customer communication it can be difficult to know whether to laugh or cry. One thing you are unlikely to do is buy!

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15 Customer Retention Strategies for Long-Term Customer Loyalty

Comm100

For this reason, we’ve compiled a list of 15 customer retention strategies that can ease your pain and help you develop reliable, long-term customer loyalty. Use the following Relationship Marketing strategies to bring your customers one step closer to the lifelong loyalty you’re seeking. Loyalty Programs.

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Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

How to Leverage Customer Feedback to Build Customer Loyalty? 7 Best Practices for Building Customer Loyalty in Retail? With an effective retail customer feedback tool , of course! Get instant detractor alerts on your CRM so you can close the loop in time. Use tools like CRM tools like SurveySensum.

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Retail Customer Experience: Strategies for Keeping Shoppers Engaged and Loyal

Retently

A well-designed store environment not only reflects the brand’s identity but also makes shopping a pleasure, encouraging customers to linger, explore, and, of course, purchase. A comprehensive CRM database can be instrumental in understanding customer needs, providing added value, and reducing brand switching.

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Headless loyalty enhances composable commerce

Currency Alliance

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

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