Blake Morgan

OCTOBER 31, 2022

Survey response rates are dropping because customers feel brands don’t care about their opinions. Instead of relying on NPS, brands should consider the most valuable metrics. Feedback is crucial, but brands must pay attention to customer data and not waste their time. If Not NPS Surveys, Then What?

Customer Centricity 105

Customer Centricity Survey Net Promoter Score Effort Score 105

GetFeedback

AUGUST 14, 2019

Before I answer that, let’s take a look at a popular CSAT metric that was established 25 years ago: the American Customer Satisfaction Index (ACSI). It’s interesting to take a look at this metric over time. Preferences for how they interact with your brand today will certainly shift in the future. out of 100.

Customer Satisfaction 389

Customer Satisfaction Customer Journeys Effort Score How To 389

Maru Group

AUGUST 3, 2020

In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights. We evaluated Uber rideshare experiences and kept the study in context to respondents’ overall customer experiences with the brand over the past several months.

Brands 52

Brands Government Study Metrics 52

C3Centricity

MARCH 18, 2020

I’ve worked in or with marketing teams for almost my whole career and I am passionate about brand building. I don’t mean just their demographics, but what, where and how they use or consume your brand and the category in which you are competing. If you can’t give all these details about your customers, then you’re in serious trouble.

Marketing 156

Marketing Advertising Brands Consumers 156

CX Journey

OCTOBER 5, 2017

I was recently asked for suggestions on how to prevent different business units and divisions from becoming complacent when they are performing well based on their customer experience metrics. I've written a post on that (complacency about metrics), which I'll share in the future. Customers change. What can you do?

Innovation 128

Innovation Competitive Advantage Metrics Culture 128

CSM Magazine

NOVEMBER 23, 2020

There are many ways to make your customers’ lives easier with technology; for instance, you can let them order products online or allow them to pay via a customer-centric AR platform. For instance, quantitative metrics can give you a general idea of the strengths and weaknesses quickly and easily. Let Them Decide.

Customer Satisfaction 59

Customer Satisfaction Advertising Groups Customers 59

Chattermill

MAY 12, 2019

Through these interviews, Michelli came away with a set of fundamental principles, such as the importance of understanding the customers’ changing expectations, developing a training program centered around CX and a consistent experience across hotels, and empowering employees. What do your customers hate?

Customer Experience Professionals 56

Customer Experience Professionals Customer Experience Hotels Net Promoter Score 56