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Are Surveys Really Customer-Centric?

Blake Morgan

Survey response rates are dropping because customers feel brands don’t care about their opinions. Instead of relying on NPS, brands should consider the most valuable metrics. Feedback is crucial, but brands must pay attention to customer data and not waste their time. If Not NPS Surveys, Then What?

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How to Improve Your Customer Satisfaction Score (CSAT) Score

GetFeedback

Preferences for how they interact with your brand today will certainly shift in the future. Always keep tabs of changing customer needs. In other words, when expectations change, so will the perceived quality and perceived value. Customers change: E xisting customers leave, and new ones come along. (You

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Brand matters… now more than ever

C Space

Brand matters… now more than ever. In the face of rapidly shifting customer expectations, it can be hard for brands to maintain relevance. Charles Trevail, CEO of C Space and Interbrand, delves into the recent changes in consumer behavior, and why, because of these changes, brands have more room to play than ever before.

Brands 40
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Keeping your CX Programs Relevant to How Your Customers Evaluate your Brand

Maru Group

In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights. We evaluated Uber rideshare experiences and kept the study in context to respondents’ overall customer experiences with the brand over the past several months. Key Conclusions.

Brands 52
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From Bean Bags To Billions: LoveSac’s Innovative DTC Success

Blake Morgan

LoveSac founder and CEO Shawn Nelson isn’t afraid to adapt and try new ideas to meet customerschanging demands. But as buying habits changed, the company converted its stores to inventory-free showrooms and became a completely DTC brand. Customer-centricity is fundamental to LoveSac.

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Are You Still Using The Marketing 5Ps? Move To The Improved 7Qs.

C3Centricity

I’ve worked in or with marketing teams for almost my whole career and I am passionate about brand building. I don’t mean just their demographics, but what, where and how they use or consume your brand and the category in which you are competing. If you can’t give all these details about your customers, then you’re in serious trouble.

Marketing 156
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Six Near-Universal CX Problems… And Six Solutions to Overcome Them

Experience Investigators by 360Connext

Customers began to gain control in ways leaders didn’t predict. The levels of transparency and visibility between company and customer changed drastically. One customer could make a big ruckus and get the world’s attention over a weekend, while the corporate PR department clocked out. CX Problem #3.