C3Centricity

MARCH 18, 2020

I’ve worked in or with marketing teams for almost my whole career and I am passionate about brand building. I don’t mean just their demographics, but what, where and how they use or consume your brand and the category in which you are competing. Knowing your customers takes more than demographics.

Marketing 156

Marketing Advertising Brands Consumers 156

GetFeedback

AUGUST 14, 2019

Before I answer that, let’s take a look at a popular CSAT metric that was established 25 years ago: the American Customer Satisfaction Index (ACSI). The ACSI is an economic indicator that measures the satisfaction of consumers across the U.S. Preferences for how they interact with your brand today will certainly shift in the future.

Customer Satisfaction 389

Customer Satisfaction Customer Journeys Effort Score How To 389

C Space

SEPTEMBER 11, 2019

Brand matters… now more than ever. In the face of rapidly shifting customer expectations, it can be hard for brands to maintain relevance. Charles Trevail, CEO of C Space and Interbrand, delves into the recent changes in consumer behavior, and why, because of these changes, brands have more room to play than ever before.

Brands 40

Brands Competitive Advantage Customer Centricity Consumers 40

Maru Group

AUGUST 3, 2020

In this article, we explore how to ensure your tracker stays flexible and meaningful to capture relevant and timely customer insights. We evaluated Uber rideshare experiences and kept the study in context to respondents’ overall customer experiences with the brand over the past several months. Key Conclusions.

Brands 52

Brands Government Study Metrics 52

C3Centricity

NOVEMBER 20, 2017

If you haven’t yet had the chance to read last week’s post ( “Customer Centricity is Today’s Business Disruptor, Insights its Foundation”) I suggest you do this first, as background to this post. This shows the power of taking the consumers’ perspective, especially when segmenting a market.

How To 168

How To Insurance Groups Consumers 168

C Space

MARCH 12, 2020

What’s causing the current shock is, of course, the COVID-19 crisis, which is having a huge impact on lives across the world, changing how people behave and consume, creating ‘shocks’ of increased or decreased demand. This is where closeness to core customer groups plays another critical role.

Tourism 59

Tourism Travel Sales Government 59

CSM Magazine

NOVEMBER 23, 2020

Also, caring about customer satisfaction literally pays off. It’s simply more cost-effective to retain your customers than to search for new ones. Satisfied consumers can do the advertising for you, and don’t need as much effort to stay loyal. Think of your offer and ask yourself: can a given process be done remotely?

Customer Satisfaction 59

Customer Satisfaction Advertising Groups Customers 59