Remove Books Remove Customer Centricity Remove Customer Focused Remove Employee Engagement
article thumbnail

Why Your Customer-Centric “Breakthrough” Is Not Working

Experience Investigators by 360Connext

That leader had an epiphany about customer-centric culture. If we focus on customers, we will be a better organization. We will create happier employees who care deeply about those we serve. ” This idea of customer-centric culture is more than an idea. Once upon a time, there was a leader.

article thumbnail

Are you Inside-Out or Outside-In? Designing a Customer-Focused Process

Beyond Philosophy

An organization’s process tells me a great deal about how Customer-centric they are. Is the process designed for the good of the Customer or was it designed for the good of the company? In my experience, the latter is more likely than the former, leaving most organizations with a process lacking a customer focus.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Mission Customer-Focused, or an Empty Promise?

Experience Investigators by 360Connext

Consider these examples: The company is a leading content, commerce and technology company that provides customers easy and convenient access to books, magazines, newspapers and other content across its multi-channel distribution platform.- How do you want customers to experience your brand? Barnes & Noble. Nationwide.

article thumbnail

The importance of customer culture – an interview with Chris Brown

ijgolding

This year, Ian Golding (that’s me), will officially become the author of a book. My fascination with the ‘customer interface’ was born! Was HP a customer focused organisation at that time? Like many organisations, the focus switched (almost overnight), from being customer focused to being commercially focused.

Culture 264
article thumbnail

40 Best Customer Service Books We’d Recommend to Support Operators

ProProfs Chat

To help you understand this essence and develop better customer service strategies, we’ve curated a list of some of the best customer service books below. These books can help you: Work towards better leadership strategies. Create a positive customer-centric culture amidst the support team.

article thumbnail

Who is Responsible for Transformational Organizational Change?

Horizon CX

A Customer Experience Manager can play a valuable role in leading organizational transformation, particularly when the transformation is focused on improving customer experience and driving customer-centricity.

article thumbnail

Employee Ambassadorship: CX Focus Built On Neither Employee Satisfaction Nor Employee Engagement

Beyond Philosophy

In part because of today’s greater emphasis on the emotional components of customer experience and customer value delivery, and how this must be an enterprise cultural priority, employees have become center stage in optimizing customer behavior.