Q&A From My CXPA Webinar: From Journey Mapping To Journey Management
Kerry Bodine
AUGUST 14, 2020
Do you first have to analyze customer (quantitative) data or focus on their (qualitative) journeys? The Holy Grail of customer research is combining quant and qual data to get the most complete picture of your customer. This approach is detailed in my blog post 3 Steps To Better Customer Research. Discover The Journey.
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