Currency Alliance

JULY 16, 2020

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. A common method to enhance customer understanding is partnering with other companies through loyalty programs.

ROI 52

ROI Loyalty Data Loyalty Programs 52

CSM Magazine

MARCH 22, 2024

Today, we’ll explore how financial institutions and companies can use attractive credit options and similar easy-to-use financial products to attract more customers while keeping the existing ones engaged. Simplicity breeds familiarity, and familiarity breeds loyalty. Successful practices involve reducing friction at every step.

Customer Retention 52

Customer Retention Rewards Programs Financial Loyalty 52

CSM Magazine

JUNE 29, 2022

‘Confidence-Enabling Experiences: The Backbone of Strong Brand Relationships’ is a truly unmissable webinar, featuring insights from senior executives at Nationwide, IHG Hotels, First Horizon Bank & R/GA ! Discover how reward programs can be reworked to actually drive loyalty. Find out more here!

Hotels 52

Hotels Rewards Programs Banking Consumers 52

Currency Alliance

JANUARY 22, 2020

The top loyalty jobs are tough. Every CEO waxes lyrical about the importance of loyalty. And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. That ought to make your job easier.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Service Untitled

MAY 6, 2014

No matter how great our products or how efficient our service, fate somehow finds its fickle finger sooner or later and just goes awry; it’s how we handle all of this and how our customers are made a priority that maintains customer loyalty. Customer Satisfaction Customer Service Little Things, Big Differences Specific Companies'

Consumers 77

Consumers Rewards Programs Social Media Banking 77

CustomerSuccessBox

MARCH 25, 2021

That’s why it’s imperative to compare your retention rate to similar companies and niches rather than strive for a certain number. Banking: 75%. Clients prefer to stay with banks for decades and the only reason they switch is usually tied to relocation or other professional reasons. So how to know how I am doing?

Customer Retention 52

Customer Retention B2B Insurance Rewards Programs 52

delighted

JUNE 1, 2022

The purchases loyal customers make from your company can add up to a significant value over time. To evaluate the success of your company and its trajectory for long-term, healthy growth, businesses use the customer lifetime value formula to make this crucial calculation. It’s no secret that cash flow is a company’s biggest challenge.

Net Promoter Score 71

Net Promoter Score Customer Retention Self Service Loyalty 71

NobelBiz

JULY 31, 2023

Elevating Customer Satisfaction: A Direct Line to Loyalty A seamless call queuing system ensures every customer receives the attention they deserve, transforming mere callers into loyal advocates. By intelligently matching customers with the right agents and reducing hold times, businesses forge a direct path to customer loyalty.

Communication 52

Communication Call Center Wait Times Contact Center Software 52

Qualtrics

APRIL 22, 2020

Customer care – Conjoint/MaxDiff can help improve your support and care operations, with insight into what components of your customer care program are most important to your users, as well as what elements they’d be willing to pay more for. Retail Banking and Financial Services. Learn how conjoint analysis and MaxDiff work.

Hospitality 29

Hospitality Retail Rewards Programs Analysis 29

CSM Magazine

MAY 24, 2021

Improve Your Loyalty Program. Maybe it’s time you reinvent your loyalty program so you can reward your customers more. Come up with exciting and rewarding offers that your customers can’t easily resist. Point-based rewards programs. Early access to sales and promotions. How do you that?

Customer Engagement 52

Customer Engagement Engagement Social Media How To 52

SmartKarrot

APRIL 22, 2022

B2B companies will have to bank on customer retention as a key strategy to achieve long-term growth. Considering this, B2B companies need to have fail-proof customer retention strategies. For a B2B company, it is always a good practice to have a customer onboarding process in place. Bank on solid customer support.

Customer Retention 10

Customer Retention B2B Strategy Rewards Programs 10

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

Service Untitled

OCTOBER 15, 2010

Granted, there is a rewards program, but my usual discount is $1.50, and I have to use it within a few weeks otherwise the offer expires. Incentives for new customers are commonly very aggressively marketed; more than “rewards&# or “discounts&# for current customers. This isn’t just an isolated case either.

Rewards Programs 44

Rewards Programs Loyalty Loyalty Programs Exercises 44

West Monroe

JULY 24, 2017

Across all industries – from utilities to banking and from healthcare to education – organizations are tapping into unprecedented amounts and types of actionable “big data” to understand consumers and drive powerful engagement. Today’s companies seek to collect as much customer data as possible.

Data 51

Data Marketing CRM Advertising 51

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Retently

MARCH 18, 2019

Does your company retain its customers or take them for granted? Customer retention is one of the most important aspects of growing your company, yet it’s one that many companies overlook, focusing more on acquiring new customers. After all, brands with high customer retention are usually companies with high NPS score.

Net Promoter Score 133

Net Promoter Score Omni-Channel Company NPS 133

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. 1. Looking beyond transactional rewards. One brand even overcame the persistent limitations of blockchain to run a successful trial.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. If that sounds like loyalty is late to the party, that’s not necessarily a bad thing. disconnects between company leadership and management. So, with that context, what will be the top loyalty trends in 2020?

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Points Bank. Loyalty Rules Engine. Campaign Management.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs How To Hotels 40

SuiteCX

JANUARY 19, 2015

©2014 suitecx – ConfidenDal Internal company communica2ons hopelessly broken; 70 SharePoint Sites with no overall management/ governance Formal diagnos2c process included reviews of people, process, technology and data across mul2ple divisions Improved employee sa2sfac2on; stronger focus on cri2cal informa2on and processes 6.

Customer Journeys 100

Customer Journeys CRM Leadership Customer Centricity 100

ReviewTrackers

APRIL 20, 2021

Customer Acquisition: Banking Strategies. The ways that customers shop for banks and financial services providers have changed. So, therefore, have the methods and strategies for customer acquisition in banking. What does it take to acquire and keep new banking customers? 6 Banking Customer Acquisition Strategies.

Banking 123

Banking Social Media Infographics Rewards Programs 123

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty How To Hotels 52

ReviewTrackers

APRIL 12, 2019

Customer Acquisition: Banking Strategies. The ways that customers shop for banks and financial services providers have changed. So, therefore, have the methods and strategies for customer acquisition in banking. What does it take to acquire and keep new banking customers? 6 Banking Customer Acquisition Strategies.

Banking 92

Banking Social Media Infographics Rewards Programs 92