Remove Apparel Remove Consumers Remove Marketing Remove Omni-Channel
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4 examples of direct-to-consumer initiatives—and what you can learn from them

Alida

The PC giant long ago decided to sell through partners and retail channels too, but today some established brands are opting to experiment with their own direct-to-consumer (DTC) models. According to Nielsen, 90 percent of consumers would rather buy directly from a brand if they could. They have good reason. Just do it….directly.

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How Consumer Behaviors Are Evolving: Habits, Identity, and the Importance of Omnichannel

Strativity

released earlier this year, consumers are no longer shopping primarily from the comfort of their couch. In fact, e-commerce stocks have plummeted this year as consumers restrict online spending. In Material’s tracking work we’ve learned that the keyword for 2022 and beyond is omnichannel. According to Commerce Department data?released

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Forrester’s Digital Go-To-Market Review: Apparel and Footwear

Forrester's Customer Insights

Forrester’s latest Digital Go-To-Market Review evaluates 27 brands in the apparel and footwear sector to see how well they are positioned to thrive independently.

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With Benefits and Examples: What is Cross-Marketing?

SmartMessage Blog

What is Cross-Marketing? Cross marketing definition is an innovative and collaborative marketing strategy where brands join forces to promote each other’s products or services. By combining resources, expertise, and audiences, cross marketing creates a powerful platform for brands to expand their reach and visibility.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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The 6 Best Emotional Brand Connections of 2018

Hero Digital

For younger consumers, an emotional CX strategy is even more important: 56% of Gen Z customers say that a fun in-store experience influences where they shop. While not new to market, USAA’s accident flow is a strong example of reassurance in action. Confidence. Image source: Florida Health Care Plans. Efficiency.

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Phew 2022: Looking Back at the Year We Became a One-Stop CRM Marketing Shop? 

Optimove

“With Covid on a decline globally,” thought marketers everywhere at the beginning of 2022 and smiled, “We’re finally back to normal. For years, we’ve stressed one elementary point: marketers should invest in existing customers, as they are THE key to growth, especially in turbulent times. The essence?

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