Your KPIs aren’t as important as your Customers’ actual experiences
Zeisler Consulting
MARCH 4, 2021
I can hear old bosses (who hired me for my analytical acumen) and even former professors (who instilled that acumen in me in the first place) cringing. Well, yes, of course. It’s all too easy to get ourselves wrapped up in the ‘numerification’ of what we’re trying to accomplish in CX: better C-SAT, better NPS, better CES.
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