Remove Analysis Remove Customer Insights Remove ROI Remove Voice of Customer
article thumbnail

Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

article thumbnail

Must-Have Customer Experience Management Skills for CX Professionals

Lumoa

The best type of voice of customer (VOC) feedback is unfiltered, real-time, represented across the customer journey, and measured across all data points and channels. Re-Align the Function of Customer Insights Customer experience thought leader Shep Hyken says , “Customer service is not a department.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Only 15% of Voice of Customer Programs are “Very Successful”

ClearAction

Why Only 15% of Voice of Customer Programs are “Very Successful” Lynn Hunsaker. Only 15% of voice of customer (VoC) programs are considered “very successful”* by their managers, according to the Temkin Group’s State of Voice of Customer Programs 2016 report. What’s broken?

article thumbnail

Revolutionizing CX Management with Customer Experience Analytics

Lumoa

Due to the sheer volume of tools used and data collected, it has become cumbersome and time-consuming—and sometimes near impossible—to generate useful insights at the pace necessary to stay ahead of the competition. And customer-centric companies have been using surveys to understand customer needs for even longer than that.

Analytics 208
article thumbnail

B2B Customer Surveys 101

Lumoa

It becomes tempting to make wild guesses that just aren’t bringing ROI. When companies don’t appear to listen to feedback, this damages the customer experience, and makes customers less likely to offer feedback in the future. How do you ensure the customer is connected to the person or team who can take action on it?

B2B 208
article thumbnail

5 Radical Changes to VoC of the Future for ROI Maturity

ClearAction

5 Radical Changes to VoC of the Future for ROI Maturity optimizecx. What’s the greatest challenge Voice of the Customer (VoC) managers face? Here are the radical changes I believe will be VoC of the future: (1) Let customers and employees give you feedback anytime , anywhere, any way.

ROI 54
article thumbnail

Voice of the Customer for Product Operations

Thematic

Explaining spikes and drops in essential metrics are their bread and butter, as is helping product teams leverage data for deep customer insights. They empower the entire company to access user insights for product and customer experiences. What is a Voice of Customer (VOC) program?