Advertising Innovation Loyalty Programs ROI 
SmartMessage Blog
JULY 20, 2023
Imagine marketing and advertising costs for getting the attention of new audiences. By focusing on retention, companies can decrease lead generation costs and improve their ROI. Companies run programs like point-based, tiered, and cash-back to increase purchases by their customers and make them more loyal.
SmartMessage Blog
JULY 13, 2023
Imagine marketing and advertising costs for getting the attention of new audiences. By focusing on retention, companies can decrease lead generation costs and improve their ROI. Companies run programs like point-based, tiered, and cash-back to increase purchases by their customers and make them more loyal.
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Currency Alliance
JUNE 21, 2018
In brief: what we’d fully expected (and set out in our ‘ Top Loyalty Trends ’ blog several months ago) was large scale proliferation and diversification of loyalty marketing, as brands beyond established loyalty sectors discovered how better customer experience could deliver bigger ROI. Technological Innovation.
BirdEye
MARCH 24, 2023
A sound strategy will allow you to identify, incubate, and execute new business development concepts that lead to innovation, new partnerships, and better relationships with new and existing customers. The following are a few tips to encourage referrals: Create a customer loyalty program.
Currency Alliance
DECEMBER 4, 2023
Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.
Currency Alliance
MAY 20, 2024
Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake. Every bank needs a loyalty strategy – even if they don’t have a points-based loyalty program.
Retently
FEBRUARY 21, 2024
survey data helps identify effective marketing channels, adapt campaigns for better ROI, and build stronger customer relationships through informed strategy adjustments. Innovative Alternatives to Traditional “How Did You Hear About Us?” survey question, it can be beneficial to consider more innovative options at times.
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