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7 Advertising Strategies That Can Work During A Slowdown

SurveySparrow

Investing money in advertising seems like a luxury to some businesses. . Here we’ve shared seven creative advertising strategies for you. Because putting an end to advertise is not an option! Let’s get started with some real-life examples to convince you why advertising during a slowdown may not be a bad idea! .

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Customer service stats and what they mean for your business

Vonage

Businesses can pour money into elaborate advertising campaigns, but poor customer service can undo all that hard work instantly. Excellent customer service can be as good (and often better) for your brand than a well-orchestrated PR campaign: get your customers to do the talking for you! Plus, bad news travels fast.

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Marketers, Do You Know Everything You Should? From the 5Ps to the 7Qs.

C3Centricity

From the outside, they are seen as the department that comes in late, parties every night and gets to talk about advertising at conferences in exotic places. I’ve worked in or with marketing teams for most of my career. For those in operations or finance, they don’t seem to be that [.]. From the 5Ps to the 7Qs.

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Getting Started with Location Intelligence: Personas

Gravy Analytics

This data can be used to boost the performance of your ad campaigns, for competitive intelligence, and to improve your customer experience. One of the most powerful uses for Persona data is appending it to your customer records. This lets marketers adjust their targeting and messaging in near real-time, as customer behavior changes.

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How to Create a Successful Customer Loyalty Program

Michelli Experience

In those days of yore, leaders were concerned about decreasing product value by giving away a 13 th drink to customers who had purchased 12. There is nothing like a recession for brands to embrace the need to reward customers for loyal behavior. 2) Drive Profitability – Every customer should be treated caringly and with respect.

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Five Essentials of Customer Service Excellence

C3Centricity

Recently, I took a very early flight with British Airways (BA) out of Geneva airport and once again, BA staff demonstrated their excellent customer service. What has this got to do with your own customer service excellence? I am sure such behaviour wasn’t specified in his customer service manual; he took the initiative himself.

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Good Customer Experience is Now Required

Kitewheel

The world has begun to catch on to the importance of great customer experience, and for good reason. Customer experience is the overall impression that consumers have of your brand. Providing a remarkable customer experience is vital to business success. How can you know if your customer experience is up to par?