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February 2023 Atlas Highlights

Lithium

A Cautionary Tale: The time TikTok users shut down a billion-dollar company’s page - When it comes to crafting TikTok content, there are a lot of tips and tricks floating around the marketing industry. How to build your social media safety net - Marketers have enough challenges right now — brand protection shouldn’t be one of them.

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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Its omnichannel text analytics feature comes with Natural Language Processing and is supported by AI (more about this in the next segment). Medallia integrates with a wide range of data sources such as CRM systems, social media, contact centers and many more. Lumoa is more specialized than Medallia and Qualtrics.

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4 Ways to Fire Up App Growth in 2023

Optimove

The location-based marketing sphere is projected to grow to over $80 billion by 2025, and almost 80% of businesses are planning to implement location-based campaigns in 2023. Is location-based marketing worth exploring in 2023? Keep it real In 2023, shallow content that relies on unconvincing or over-scripted messaging won’t cut it.

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What Is Unified Customer Experience Management (CXM)?

NobelBiz

Unified CXM involves building, analyzing, and maintaining a cohesive branding strategy and seamless customer experience across all touch points of an omnichannel customer journey. It ensures consistency in content, purpose, and branding across online, in-store, phone, and other engagement channels. billion in 2023 to $52.54

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Quick Tips to Create a Customer Satisfaction Strategy

SurveySensum

In the first quarter of 2023, Amazon reported a significant increase in net sales, amounting to $127.4 Analyze customer feedback from various sources such as surveys, social media comments, and customer service interactions. billion , representing a 9% growth compared to the same period in 2022.

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Quick Tips to Create a Customer Satisfaction Strategy

SurveySensum

In the first quarter of 2023, Amazon reported a significant increase in net sales, amounting to $127.4 Analyze customer feedback from various sources such as surveys, social media comments, and customer service interactions. billion , representing a 9% growth compared to the same period in 2022.

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Top 13 marketing channels for your business

BirdEye

Common examples of B2B marketing channels are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, B2B online communities and select social media platforms, email marketing, and webinars. Explore this curated list of top marketing channels to drive the best results for your business.