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Four Reasons Why Your B2B CX Strategy for 2018 Needs More Attention

Second to None

This can be done successfully by using CX tools, like journey mapping, which can be applied on a day-to-day basis for solving the obvious business challenges posed by the B2B CX strategy in 2018. Increasing the loyalty of their existing customers. Carrying out transactional and relationship surveys.

B2B 63
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How the voice of the customer can future-proof your business

Alida

In a fast-moving world where customer expectations are constantly changing, the best way to future-proof your company is to orient your business around the voice of the customer. That’s the key messages from Scott Miller, CEO of Vision Critical, when he delivered his keynote at the 2018 Customer Intelligence Summit.

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Perfect These Three Things To Curate A Great Customer Experience

Second to None

You can access the article by clicking here , or by reading below: This piece was originally published by AdWeek on March 30, 2018: “In 1997, I was flying out to San Jose, Calif., ” Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences.

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Start Selling To Your Existing Customers

Second to None

on April 2, 2018: “ Customer acquisition is an ongoing challenge. You need customers for your company to survive , but converting them is costly. I use the Pareto principle to evaluate customer strategies. To nurture your existing customer relationships, you need to meet your audience members where they are.

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The Service Recovery Paradox: How Far Can It Go?

Second to None

The more proactive a company is in preparing for mistakes, the quicker they are at finding a solution when they do occur and the less time passes in which the customer’s frustration can increase. Additionally, solving issues shows customers that future mistakes will be addressed and tended to if need be.

Loyalty 81
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The Service Recovery Paradox: How Far Can It Go?

Second to None

The more proactive a company is in preparing for mistakes, the quicker they are at finding a solution when they do occur and the less time passes in which the customer’s frustration can increase. Additionally, solving issues shows customers that future mistakes will be addressed and tended to if need be.

Loyalty 76
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Create Better And Longer Relationships With Customers

Second to None

details some methodology around how to establish these relationships, through the lens of a yoga studio started by the author. on March 27, 2018: “A business is only as good as its customers. This can help you see signs that your client doesn’t and develop a strategy to help match your customer’s goals.