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How Mobile Apps are Changing Travel in 2018

QuestionPro Audience

Experts are predicting 2018 to be the year mobile technology officially takes over travel. Mobile technology creates a completely different experience at the airport, for both the customer and airline. A good mobile app adds to the customer experience, and creates brand loyalty.

Travel 294
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Loyalty partners: co-creating customer value

Currency Alliance

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59
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Consumer banking: money can’t buy loyalty

Currency Alliance

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Rewards value rose 15% in Q3 2018 alone[vi]. Card attrition rates rose to 15% in 2018 from 10.5% Actually, they do. in 2017[vii].

Banking 40
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Crypto-mining malware attacks iPhones / Datatec recovery / Bitcoin prevents digital dictatorships

LoyaltyPlus

DATE: 18 OCTOBER 2018. In today’s retail market, there is no mistaking the value of the loyalty programme. LoyaltyPlus offers services ranging from loyalty business design (including actuarial financial design) to custom software development and specialised hosting needs.

Retail 40
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Everything You Need to Know About CX Technologies at Oracle OpenWorld 2019

Oracle

Larry Ellison’s keynote at Oracle OpenWorld 2018. Presented by Tony Castiglioni, VP, Product Management, B2C, Oracle; Scott Tan, Head, CRM, ShopBack; Shashi Seth, SVP, Oracle Marketing Cloud, Oracle. Inside the exhibit hall at Oracle OpenWorld 2018. Alice Dungey, Senior Manager, Southwest Airlines. Learn more.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

Loyalty 59
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Reconsidering Loyalty: Top Loyalty Trends for 2019

Currency Alliance

The Economist, November 2018. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. The evolution of loyalty marketplaces.

Loyalty 45