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Customer retention analytics: 5 strategies to reduce churn with data

Thematic

Think customer loyalty programs are all about getting generic discounts, points and rewards? Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. What is customer retention? Why is customer retention important? Think again.

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5 Top Customer Service Articles For the Week of April 17, 2017

ShepHyken

The simplest of these programs is the famous punch card where ten purchases get you a discount or free purchase once completed. My Comment: There is a difference between a customer loyalty program and a customer retention program. A repeat customer may not be a loyal customer.

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What’s causing the retail apocalypse, and what companies can do about it

Alida

Others, like Lids Sports Group and Sally Beauty , are re-examining their loyalty programs to lure back customers to their shops. These approaches are promising, but they won’t succeed in driving sales unless they’re grounded in an understanding of retail customers.

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Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. We want the customer to feel a sense of ownership in the relationship they have with us. That’s what your loyalty program should do. – Shep Hyken. What’s next?

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Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

Optimove

And Retention should be punching way above its historical weight. Back in 2017, HubSpot research found that “it costs anywhere from 5 to 25 times more to acquire a new customer than to retain an existing one” and that”at some point, your acquisition math will break.”. 77% are likely to stay with a brand with a loyalty program.

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Punching Above Its Historical Weight: Why Retention Should No Longer Play Second Fiddle to Acquisition

Optimove

And Retention should be punching way above its historical weight. Back in 2017, HubSpot research found that “it costs anywhere from 5 to 25 times more to acquire a new customer than to retain an existing one” and that”at some point, your acquisition math will break.”. 77% are likely to stay with a brand with a loyalty program.

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Delight Your Customers by Improving Retail Customer Service

SurveySensum

You can leverage technology to offer exceptional customer service by incorporating Online customer support, live chat, and chatbots provide instant assistance and guide customers through their shopping journey. Conducting personalized marketing and loyalty programs to elevate the customer experience.

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